There were scores of actual happenings in Rawhide that make it possible
for me to say in reviewing the vigorous publicity campaign which marked
its first year's phenomenal growth, that ninety per cent. of the
correspondence, including the special dispatches sent from the camp and
from Reno, which was published in newspapers of the United States, was
not only based on fact but was literally true in so far as any
newspaper reporter can be depended upon accurately to describe events.
Ask any high-class newspaper owner or editor to express his sentiments
regarding the "faking" which formed about ten per cent. of the Rawhide
press work described herein and he will tell you that such work is a
reproach to journalism. Maybe it is, but we are living in times when
such work on the part of press-agents is the rule and not the
exception. The publicity-agent who can successfully perform this way is
generally able to command an annual stipend as big as that of the
President of the United States. There was nothing criminal about the
performance in Rawhide, because there was no intentional
misrepresentation regarding the character or quality of any mine in the
Rawhide camp. Correspondents were repeatedly warned to be extremely
careful not to overstep the bounds in this regard.
Confessedly there are grades of "faking" which no press-agent would
care to stoop to.
Somewhere in De Quincey's "Confessions of an Opium Eater" he describes
one of his pipe-dreams as perfect moonshine, and, like the sculptured
imagery of the pendulous lamp in "Christabel," _all carved from the
carver's brain_. Rawhide and Reno correspondents were guilty of very
little work which De Quincey's description would exactly fit. There was
a basis for nearly everything they wrote about, even the alleged
discovery of Death Valley Scotty's secret storehouse of wealth, that
story having been in circulation in Nevada, although not theretofore
published, for upward of eighteen months. Unsubstantial, baseless,
ungrounded fiction had been resorted to, it is true, during the
Manhattan boom, in a single story about the madman in charge of the
hoist on the Jumping Jack, but this was an exception to the rule and
the story was harmless.
AMONG THE "BIG FELLOWS"
If you don't think the character of the press-agent's work during the
Rawhide boom was comparatively high class and harmless, dear reader,
you really have another "think" coming. At a time when Goldfield
Consolidated was wobbling in price on the New York Curb and the market
needed support, just prior to the smash in the market price of the
stock from $7 to around $3.50, the New York _Times_ printed in a
conspicuous position on its financial page a news story to the effect
that J. P. Morgan & Company were about to take over the control of that
company. That's an example of a _harmful_ "fake," the coarse kind
that Wall Street occasionally uses to catch suckers.
Here is another:
Public-domain text, read in full here on John Shaqi.
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