There was precedent for the move. There are a thousand other
corporation interests in this country that are closely affiliated with
Stock Exchange and other brokerage houses, through one or more of their
directors or owners being partners in the business. As a matter of
fact, it would be difficult to lay your finger on a single big interest
of this kind that has not such a representation. These houses, of
course, make it a rule to recommend the purchase of stocks in which
their principals are interested. Affiliations of this kind are found
essential to successful financing of enterprises. A number of New York
Stock Exchange houses which are headed or controlled by men who are
heavily interested in mining ventures that require financing are
exponents of this method in the mining field.
Most of these have succeeded in promoting projects in which they or
their associates are heavily interested, with the aid of the banking
and brokerage facilities thus afforded. Principally by the use of the
market literature and accompanying market manipulation, these houses
have placed with their customers the securities of their firm members
and associates. They have encompassed this by maintaining a brokerage,
banking and promotion business without parading before the public,
although never denying, the mixed nature of their business.
For the reader to comprehend the necessity for transacting the business
this way, he should understand the underlying principle of financing an
enterprise by the route of the listed stock market.
There are two ways of financing any enterprise with other people's
money. One is by the primitive method of appealing directly to the
public for subscriptions in huckster fashion, taking the money and then
refraining from listing the stock or establishing an open market for
it. You can't finance an enterprise of consequence these days by any
such procedure. It is practically impossible to borrow from banks or
from loan-brokers on any security that has no fixed market value. A
market must be established, for without a market on which to sell,
intelligent investors won't buy.
Public-domain text, read in full here on John Shaqi.
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