The combination which owned control took with bad grace the strictures
on the property. We heard an awful underground roar. At that time the
price of Nevada-Utah stock was around $3. The Scheftels Market Letter
said that there was probably not 30 cents of share value behind the
property. The price immediately began to crumble. It has been
tobogganing ever since. The stock at the beginning of September of this
year was quoted at 37-1/2 to 50 cents.
Such a thing as printing facts which would enlighten stockholders and
the public as to the actual value and condition had not before been
heard of when such enlightenment ran contrary to the plans of strongly
entrenched promoters on the Street.
The campaign against Nevada-Utah, therefore, directed widespread
attention to B. H. Scheftels & Company and the _Mining Financial
News_.
Following the Nevada-Utah disclosure, the Daily Market Letter and the
Weekly Market Letter of the Scheftels corporation and the _Mining
Financial News_ took a good, strong, husky "fall" out of the La Rose
Mines Company, capitalized for $7,500,000. The La Rose owns one of the
greatest producing mines in the Cobalt silver camp. A market scheme was
in progress, with La Rose as the medium, and W. B. Thompson, of
Nipissing fame, as a chief manipulator. We called a halt to the game
when the price reached a "high" of $8.50, and saved the public a huge
sum of money. Under our campaigning the stock declined to $4, a
decrease of $6,750,000 in the market value of the capitalization. This
made W. B. Thompson and his associates the implacable enemies of the
Scheftels company and myself. We didn't worry much. We were catering to
the public. Indeed, we were pleased with our work.
Following this incident, the Scheftels Market Letter and the _Mining
Financial News_ took a smash at a mining-stock deal in which W. B.
Thompson and the Guggenheims were jointly interested. It was the now
notorious Cumberland-Ely-Nevada Consolidated merger. Later the merger
was enlarged and took in the Utah Copper Company, or rather the Utah
Copper Company took in the others, and the Scheftels propaganda found
another opportunity to do a great service for the stockholders of
Nevada Consolidated.
Our attack hurt the Guggenheim reputation among investors all over the
country and contributed to reduce their influence over the large
stockholding body--more than 6,000 men and women--of Nevada
Consolidated. Though finally successful, the Guggenheims were sore from
the lashing and exposures to which they had been subjected. As for the
Scheftels company and the _Mining Financial News_, they had still
further established the honesty and value of their publicity service.
Public-domain text, read in full here on John Shaqi.
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