Up went the price. Between the first of September and the middle of
October the market advanced to $2 3-8. On October 13th advices reached
us that 30 per cent. copper ore had been struck in the Monarch shaft.
The Monarch is an independent working, far removed from the area that
is sandwiched in between the main ore-bodies of the Nevada
Consolidated. We were highly elated. The prospect looked exceedingly
bright to us, and there was no longer any hesitation in strongly
advising our following to take advantage of an unusually attractive
speculative opening.
The market boomed along in a most satisfactory way. By October 26th the
price reached $3; on November 3d it was $4 a share, and three days
thereafter $4-1/4 was paid.
The expenses of the Scheftels company on publicity work at this time
amounted to about $1,000 a day. Money for mine development on Ely
Central was being spent as fast as it could be employed. We were trying
to sell enough stock at a profit over the option price to defray the
publicity expenses, keep the mine financed, and meet our payments on
the option, but no more. We were not making any effort to liquidate on
a large scale, a fact which was reflected in the advancing quotations.
When the price of Ely Central hit $4 in the market, the Scheftels
company rated itself as worth from $3,000,000 to $4,000,000. I had
visions of leading the Guggenheims and Lewisohns and Thompsons up the
Great White Way with rings in their noses. Nat. C. Goodwin, who had a
25 per cent. interest in the Scheftels enterprise, enjoyed similar
visions, only his fancy ran to building new theaters for all-star
casts.
While Ely Central stock was going skyward and all the speculating world
was making money in it, our publicity forces were busily driving the
bald facts home regarding La Rose, Cumberland-Ely, Nevada-Utah and
other pets of the mighty. Our batteries never let up for a moment.
These various attacked interests were getting ready to strike back. If
their movements had been directed by an individual general they could
not have worked with more community of interest. One day the sky fell
in on us. The plans had been beautifully laid for our complete ruin.
That we escaped utter annihilation was almost a miracle.
On Wednesday, November 3d, the result of our market operations on the
New York Curb was that we quit long on the day nearly 8,000 shares of
Ely Central at an average price of $4. On the same day our customers
ordered the purchase of nearly twice as much stock as they ordered
sold. This indicated to us that the Curb selling was professional.
There was nothing very remarkable about this performance because
brokers doing business on the Curb very frequently play the market for
a fall.
Public-domain text, read in full here on John Shaqi.
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