They say it does; and I hardly wonder! The broom is so long and searchful; it goes into so many holes and corners that surely not a single spider’s web is left unvisited. It gathers up the pale dust of British gullability with an admirable adroitness, and what is perhaps the best thing about it is that it pays for its sweepings. Not every broom does that! But I am told--I do not assert it or vouch for it--that it is a German broom; and no make of broom in all the world is more capable of industry or more resistless to wear and tear. Opposed as we are, and as we must be, to German militarism, German labour will, I fear, be always ahead of us, especially if the German worker puts in eight or ten hours where the British decides to give only four or six. This is a matter for future testing; in the meanwhile let us consider with attention, in capital letters “THIS MORNING’S NEWS ABOUT PELMANISM,” as it appears in that esteemed journal _The Sunday Times_, to which I have had the honour to contribute. It is but the other day that I was assured “on the highest authority” (as the bewildered press reporters at the Peace Conference have expressed it) that “Pelman” was originally spelt “_Poehlmann_,” and that at discreet intervals his “Magic Card” would be followed by another, inscribed “_Roth_.” Both names have the euphonious Teuton ring about them, and they both imply Money--money spent lavishly and magnificently on the “flowing tide of Pelmanism” by way of opulent and ceaseless advertisement in all the newspapers which joyously yield their columns to cash rather than to intelligent information, and give up whole pages to “Pelman” or “Roth” indiscriminately, in competition with a kindly Swedish masseur or exercise-man, who in equally lavish announcements and large type, promises health to the healthless even as “Pelman” and “Roth” promise brain to the brainless. Of “Roth” I know little except that according to advertisement “he is a remarkable man” (of which I am entirely convinced), but of “Pelman” I have learned something at first hand. I have learned, for instance, how it is that the spacious, tremendous, profuse, and overpowering advertisements of this system of brain-forcing flood every corner of the press, squeezing out by their size and the space they occupy legitimate news of interest to the public; of course, the first and chief reason is that they are paid for. Everything in every line of business, pleasure or social position, is paid for; even the clergyman who professes to show you the way to heaven is paid for. Then surely it follows that Pelman or Poehlmann must be a multi-millionaire? No! he need not be. As the controller of the “flowing tide” he may make others pay, and so may command cash without being personally wealthy. He no doubt realises the truth of what a certain frank proprietor of pickles assured me--“If advertising is done well and continuously it brings in double and treble the