There are several objections raised to the merry-go-round “National
Service” whirl devised by Mr. Neville Chamberlain. “Uneasy lies the
head that wears a crown” nowadays, even if it only be the crown of
a temporary Director of Service or of Food Production. Even Lord
Devonport comes in for his share of contumely, especially since
he assumed that a 5-oz. chop was sufficient for a busy City man’s
luncheon. Lord Devonport has evidently never tried his hand at cooking,
and is blissfully unaware how soon 5 oz. may be reduced to 3 oz. on
the fiery grill! The public resent this ignorance; but nothing excites
their indignation more than the blatant, vulgar, and positively
offensive advertisements which have been spread broadcast to call them
forth to voluntary enrolment. Whoever it may be that is the inventor,
designer, or word-weaver of these newspaper roarers, he serves his
country ill, and is guilty of the worst possible taste. Instead of a
dignified, effective appeal to Labour, these wretched advertisements
are mere gibes and insults flung in the face of a brave, patiently
enduring people, whose homes have, in many thousands of cases, been
invaded by Death, and whose hearts are wrung by sudden and bitter
bereavements, none the less hard to bear because borne with such noble
and uncomplaining fortitude.
“Are You Fiddling While Rome Burns?” asks one of these idiotic
newspaper Fat Letters, a question met with the silent scorn of many
tired eyes grown dim with weeping, or strained and anxious with
watching and waiting for the beloved ones who may never return. Is it
impossible to expect from these Government Press agents (if they are
Government Press agents) a little thought for the people they seek to
attract, a little decency and respect? At present their loud, even
coarse, advertisements represent--
“The insolence of office, and the spurns
That patient merit of the unworthy takes.”
The last form of their coster-like shouting is perhaps the worst.
“HINDENBURG’S EYE IS UPON YOU!”
Public-domain text, read in full here on John Shaqi.
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