At the end of that time, Monsieur Werdet once more entered the sanctum
sanctorum. On this second occasion, Balzac's graceful politeness was
indescribable. He deplored the rarity of intelligent publishers. He
declared his deep sense of the importance of an intelligent
publisher's appearance on the literary horizon. He expressed himself
as quite enchanted to be now enabled to remark that appearance, to
welcome it, and even to deal with it. Polite as he was by nature,
Monsieur Werdet had no chance this time against Monsieur de Balzac. In
the race of civility the publisher was now nowhere, and the author
made all the running.
The interview, thus happily begun, terminated in a most agreeable
transaction on both sides. Balzac cheerfully locked up the six bank
notes in his strong-box. Werdet, as cheerfully, retired with a written
agreement in his empty pocket-book, authorising him to publish the
second edition of "Le Médecin de Campagne"--hardly, it may be remarked
in parenthesis, one of the best to select of the novels of Balzac.
II.
Once started in business as the happy proprietor and hopeful publisher
of the second edition of "Le Médecin de Campagne," Monsieur Werdet was
too wise a man not to avail himself of the only certain means of
success in modern times. He puffed magnificently. Every newspaper in
Paris was inundated with a deluge of advertisements, announcing the
forthcoming work in terms of eulogy such as the wonderstruck reader
had never met with before. The result, aided by Balzac's celebrity,
was a phenomenon in the commercial history of French literature, at
that time. Every copy of the second edition of "Le Médecin de
Campagne" was sold in eight days.
This success established Monsieur Werdet's reputation. Young authors
crowded to him with their manuscripts, all declaring piteously that
they wrote in the style of Balzac. But Monsieur Werdet flew at higher
game. He received the imitators politely, and even published for one
or two of them; but the high business aspirations which now glowed
within him were all concentrated on the great original. He had
conceived the sublime idea of becoming Balzac's sole publisher; of
buying up all his copyrights held by other houses, and of issuing all
his new works that were yet to be written. Balzac himself welcomed
this proposal with superb indulgence. "Walter Scott," he said in his
grandest way, "had only one publisher--Archibald Constable. Work out
your idea. I authorise it; I support it. I will be Scott, and you
shall be Constable!"
Public-domain text, read in full here on John Shaqi.
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