NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
Zonker was justifiably proud of the 300,000 or so accesses a week that
the _N & O_’s Web area was enjoying after several months on the Web. But
just within a week of start-up in fall 1994, the Time Warner area was
drawing more than 80,000 accesses a _day_. That didn’t mean that the _N
& O_’s efforts were doomed—hardly. But despite all the talk about the
Net being nirvana for smaller companies, Fortune 500 corporations
arrived with some advantages of their own. Once readers grew comfortable
with a certain area of the Web, they might spend less time on other
parts of the Net. This wasn’t so much a pattern at the time, but as mass
audiences descended on the Net, corporate logos might count far more.
Beyond that, Time Warner already offered a daily version of _Time_—a
_newspaper_ in effect. It was just one service among a rackfull of
publications. Readers could read up on foreign policy or the latest
_Star Trek_ film in _Time_, take in reviews from _Entertainment Weekly_,
keep up with Ice-T and other hip-hop musicians in _Vibe_, or fire off
questions to authors of best-sellers from Warner Books.
An even greater threat to the _N & O_, in the long run, was the fact
that Time Warner didn’t just own magazines and book publishers. It also
owned _pipes_, including a cable operation in the Raleigh area. And
someday it might use cable TV lines to send the Net into homes there,
competing with the _N & O_, which had already been providing Internet
services. If no antitrust or other legal boundaries existed, then Time
Warner would be remiss in its duties to its stockholders if it did not
explore this route. Think what this would mean to users of the World
Wide Web. If an article came with fancy photos, they might have to wait
several minutes for the whole works to reach them at a speed of 14.4
kilobits per second. But suppose Time Warner used cable TV to bring the
Internet to them. Their televisions would still work with cable the
usual way. But their computers could share the cable and retrieve Web
articles and other material in a fraction of the time. Cable modems sold
for hundreds of dollars. But pilot projects were going on with other
companies, and the cost could soon drop to a fraction of that amount.
More important, big, well-financed corporations might be willing to
modify the old cable for these new capabilities.[4.15] What did this
mean for local, _N & O_-sized companies? Just as high tech had blurred
the difference between telephones and televisions, the Net itself was
blurring the barriers between local and national. It was unclear whether
the public would win or lose.
Public-domain text, read in full here on John Shaqi.
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