NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
Smith was oversimplifying somewhat, but formidable barriers did exist,
of which one of the biggest happened to be the limits of the technology.
Reading electronic text for hours on end could be murder on both the
back and the eyes. All day long I sat in front of a computer screen; the
last thing I wanted was to have to do it while I wandered through
magazines or books. Television wouldn’t do: I hated the idea of reading
a magazine or novel from ten feet away. Besides, didn’t magazines and
books exist to be enjoyed in bed, on the hammock, or at the beach?
Mightn’t Silicon Valley, however, come out with small, tablet-style
computers designed for reading? “TeleReaders” could feature optional
keyboards for people who wanted to use them as general purpose
computers. Screens, needless to say, must be much sharper than today,
and without so much flicker. Batteries should last longer. And, ideally,
you should be able to dart from place to place in a newspaper or
magazine by merely touching a “pen” to the appropriate part of your
screen. _That_ was what the magazine, newspaper, and book industries
needed, rather than just more conferences. Washington could even
encourage this by way of a focused procurement program for schools and
libraries; the same machines could even be used for electronic forms for
government and commerce.
Roger Fidler of Knight-Ridder had already been experimenting with
mockups of tablet-style machines. He was more interested in a
newspaper-oriented approach and less in a general one than I was. But
the basic idea was the same—words needn’t be captives of the printed
page. The real question was this: How soon until the right technology
appeared? Electronic magazines such as Time Warner’s would still make
money without a TeleRead-style approach, but the full potential would
not be reached, especially if more children abandoned words for TV and
computer images. That was even truer for the world of books. Even more
than magazines and newspapers, e-books suffered from the limits of
technology. It wasn’t just a question of the right machine for viewing;
at issue were other matters such as copy protection and billing. But at
least some partial solutions were on the way, and even with the present
difficulties of the medium, online bookstores were sprouting up on the
Internet. One of the best was run by Laura Fillmore, an editor in
Massachusetts who had once worked for Little, Brown.
Books: Laura Fillmore and
the Online Bookstore
An elderly man owned a charming old store in a southern town with the
standard magnolias, wrought iron staircases, and hot, moist summers, and
he loved to brag about his shiny new safe. Most customers did not know
about it or care. Rather than worrying so much about the protection of
his wealth, he might have been better off to imitate his rivals and
invest his money in air-conditioning instead of the safe.
Public-domain text, read in full here on John Shaqi.
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