NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
In North Carolina a marketing executive with a drug company was dreaming
of a human atlas on a computer screen. Why should medical students have
to make do with fold-out drawings in anatomy guides? Michael Du Toit,
Vice President of marketing for Glaxo Inc., passed the idea on to a
small company called Butler Communications, which checked out the
technology. Glaxo had three goals. First, it wanted to create the basic
images. Second, it wanted viewers to be able to wander through the body;
ideally they could move the body for the best view, spin it, travel
through it. And third, it wanted researchers to be able to give the
lungs cancer, clog the arteries to the heart, and demonstrate the
effects of drugs. But computers weren’t ready. “The hype versus the
deliverable,” Robert Butler told me, “was miles and miles apart.” To
meet Glaxo’s specs—to show the body by way of artistic recreations and
virtual reality—might cost as much as $100 million.
Imagine the excitement that Du Toit and Butler must have felt on
learning that academic and government researchers were finally coming up
with the means for this to happen at a fraction of the expense. The Feds
put out a request for proposals for the dissection job, and the crew at
the University of Colorado made the final cut. Still unanswered was the
question of whose corpse would end up on the Internet. The contest
judges allowed a bit more leeway than did the people choosing Miss
America and Mr. Universe.
The ideal candidate for Visibility could be anywhere from maybe thirty
to sixty years of age and be a bit thin or pudgy, albeit not exceedingly
so. Height mustn’t go too far beyond the norms for male and female.
Above all, the innards of the body had to be photogenic from an
anatomical perspective. That weeded out anyone worn down by cancer or
similar disease, not to mention any victims of automobile accidents or
knifings.
A little unfairly, this contest had geographical limits. Texas,
Maryland, and Colorado were the states with subcontracts to provide the
body. I could understand Maryland and Colorado, but Texas? I wondered if
the reason would be the fondness of the people down there for capital
punishment. No longer did bodies have to roast in electric chairs. Texas
helpfully killed its murderers with lethal injections. So, in this
competition, Paul Jernigan was a strong contender from the beginning.
Murder is an act of the will no matter how poor or Hitlerian our parents
are, or what genes shape us and our brains. But if Fate sent anyone to
the deathhouse gurney and to Visible Manhood, it was Paul Jernigan. He
lived out an updated Dreiser novel.
Public-domain text, read in full here on John Shaqi.
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