NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
Selverstone herself had become a living ad for MCI, drawing stare after
stare as she walked down the Manhattan streets. Her Gramercy role was a
real tribute to her acting ability. _Entertainment Weekly_ described her
as not “much of a gadget-head. ‘I’ve got a 12-inch, black-and-white TV
that emits a faint gaseous odor,’ she says. ‘And I have to change
channels with a pair of pliers.’” The word from MCI was that she’d just
bought a computer and would herself be on the Net. Advertisers hired
models today on the basis of looks and I wondered if, in the future,
they would consider the ability to give good chat online.
A major problem, however, arose with this scenario in MCI’s case. While
I hadn’t asked for an interview or e-mail from the real Darlene, I had
yet even to hear from her handlers after six weeks. These people had
wooed me with a first-class Web area and encouraged me to write in, and
yet they had then ignored me except for a little boilerplate from their
Darlene-bot, who said she was busy coping with “emergencies.” The MCI
media crew reinforced my skepticism; only after a series of phone calls
was I able to pry basic information. On a day when Pettit solemnly
promised he’d talked to me, he was off holding a press conference for
the _Wall Street Journal_ and the other usual suspects without alerting
me about the postponement. Clearly this was a big company focused on
other big companies, and I wondered if the small merchants in the Web
area might suffer if they entrusted their fates to MCI. I myself was not
just a writer. I made it clear that I was also a customer of MCI Mail,
an electronic mail service to which I had subscribed for a decade.
Perhaps someday I might even want a Web area through MCI. And this was
the treatment I got?
If MCI slighted me—a writer-customer who spoke out in print and on the
Net, and who had many friends there—how would it treat the Larry Grants
of the future? I thought of the elusive, virtual character who had asked
me to write to her. In a metaphorical sense, small merchants might
futilely spend their days searching for Darlene. Now I wondered about
Bob Lilienfeld. How was he coming along with his own information
request? Was there _any_ chance that White Rabbit might end up in an
electronic mall after all? Lilienfeld, albeit not a mall booster, was in
many ways a good prospect since he was so Net oriented and could
appreciate a good deal. Why, he even owned stock in MCI.
Public-domain text, read in full here on John Shaqi.
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