NetWorld! What People Are Really Doing on the Internet and What It Means to YouRothman, David H.
General
NetWorld! What People Are Really Doing on the Internet and What It Means to You
Rothman, David H.
Internet
Time Warner has put _Time_, _People_, _Entertainment Weekly_, and a
shelf full of other magazines in a colorful, well-done area of the World
Wide Web. Readers can praise and flame the editors and each other.
Hearst magazines have their own area. _PC Magazine_, one of the giants
of the Ziff-Davis chain, enraged many Netfolks with clueless articles
suggesting a rather thorough ignorance of the Internet and its reasons
for existence. But guess what. Now Ziff-Davis has a wonderful Web area
with generous samples from its magazines, including _PC_. The German
newsmagazine _Der Spiegel_ is on the World Wide Web, too, complete with
some news in English; from Japan, specialized publications serve Net
audiences ranging from gays to office workers.
I learned of the most dramatic use of cyberspace by a magazine just as I
was finishing this book. _Omni_, the popular science publication, said
it would forsake monthly paper editions in favor of a version on America
Online, augmented by just four print editions, one each quarter. It
expected to save some $4 million a year. The newsletter _Interactive
Week Publishing Alert_ raised some valid questions—copies of back
articles from _Omni_ were too hard to locate—but even if the grand
experiment failed, the model was out there. A major publication was more
or less forsaking pulped wood in favor of computer networks.
Book publishers are catching up with newspapers and magazines. Time
Warner, Random House, Macmillan, and McGraw-Hill use the Internet for
promotion, and they will distribute more and more of their books this
way. Free classics like _A Tale of Two Cities_ have been a staple of the
Net for years, thanks to voluntary efforts such as Project Gutenberg.
And now you can pay a few dollars to download a short story by Stephen
King or works by many others.
Meanwhile, however, some old-fogey publishers view the Internet as an
unfathomable virus transmitted via cable. That’s especially true of the
book business. People in it fear a massive bootlegging of their wares.
Using the Net, you can even pirate paper books; there is no technical
reason why machines cannot scan the latest from Philip Roth or Tom
Clancy, convert their novels to bits and bytes, and zap them to your
friends in Juneau. Software-based copy protection could help safeguard
electronic books. But I myself think there are other solutions as
well—for example, a national library fund to make free or low-cost books
practical and reduce the incentive for bootlegging.
Paper publishers also complain that if electronic books are cheaper to
create and distribute, manuscripts will receive less editing. With a
good library system in effect, however, a way would exist to highlight
works of merit—marketers would enjoy less clout and we’d see fewer
best-sellers on astrology and more on history. And without the
distribution costs, more money could go to writers and editors.
Public-domain text, read in full here on John Shaqi.
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