Suppose you were capital and you desired to reduce wages. You would not
go to the temple and say, "Shall we reduce wages?" That would not be a
moral issue upon which the answer would be right. You would ask, "Shall
we tamely acquiesce while the labor unions import the Russian revolution
into our very midst?" The great stone voice always to be trusted on
moral issues would thunder, "No."
Or suppose you were labor; for my oracle is even-handed--and you wished
to extend your organization--you would go to the temple and propound
the inquiry, "Shall we be eaten alive by the war profiteers?" The always
moral voice would at least whisper "No!"
It will be observed that in consulting the oracle whose answer is known
in advance, the only skill required consists in so framing the question
that you will get a louder roar of "no" than the other side can with its
question. If you can always do this you can say with perfect confidence
that old granite lungs "is always right upon a moral issue."
That is the art of being a great popular leader.
Would anyone exchange a voice like that as a ruler for the wisdom of
the world's ten wisest men? We laugh at the Greeks for their practice of
consulting the oracle at Delphi and rightly, for our oracle beats theirs
which used to hedge in its answers and leave them in doubt. Ours never
equivocates; we know its answer beforehand, for the public mind is
compounded of prejudices, fears, herd instincts, youthful hatred of
novelty, all easily calculable.
It has been my duty for many years to tell what public opinion is on
many subjects. My method, more or less unconscious, has been to say to
myself, "The public is made up largely of the unthinking. Such and such
misinformation has been presented to it. Such and such prejudices and
fears have been aroused. Its answer is invariably negative. The result
is so and so." It is thus that judges of public opinion invariably
proceed. They do not find the popular will reflected in the newspapers.
They know it as a chemist knows a reaction, from familiarity with the
elements combined. At least such a mind is highly convenient.
And after all who does make the best censor, or nonsenseor or whatever
you choose to call it? Was it not written, "The child is censor to the
man?" Well, if it was not it ought to have been, and it is now. Consider
the child as it arrives in the family. Forthwith there is not merely the
One Subject which may never be mentioned. There are a hundred subjects.
A guard is upon the lips. The little ears must be kept pure.
Public-domain text, read in full here on John Shaqi.
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