The American public buy with their eyes. Consequently, the packaging of black walnut kernels or the packaging of any merchandise is very important. I made a statement this morning that has always been interesting to me. You know, Chicago is the biggest candy center in the world, and we do a lot of experimenting with candy. Now, your industry is tied very closely to candy, because a lot of the black walnuts, hickory nuts, and the like, go into the making of candy. But to prove my point, a number of times friends of mine who are interested in the sale of merchandise have taken quality candy and packed it in a common box, and they have taken an inferior quality of candy and packed it in a fancy box and set it on the floor and put the same price on both products. The American public, remember, buys with their eyes. So they buy something that is well dressed and they buy that inferior product, twice or three times as fast as they would that quality product in the common box. I am bringing this out to illustrate a point. _Well packaged merchandise, sightly merchandise, always pays._ Quality to you people who actually crack black walnuts in your homes is something that will pay dividends. Separate your big kernels. Offer them to the public and they will pay for them. I was talking to Dr. Jones of Pennsylvania about the sale of black walnut halves. He says that he gets a good many of them. Well, there are throughout these United States of ours a good many very fancy stores that will buy merchandise of this type. But the quantity that anyone gets is very small, so the suggestion that I made to Dr. Jones is that he take his quarters and mix them with his halves. That's not cheating or anything like it. It is making a product that is superior. And you know they say if a man makes a better mousetrap the world will come to his door. And that is generally true. Sometimes it takes a long time to bring it to the American public or to your buyers, to make them realize that you have a superior product, but that's the thing that it takes. Now, there are a number of ways they sell blacks in this country. They sell them in two-ounce cellophane bags, they sell them in six-ounce cellophane, they sell them in eight-ounce cellophane, but the greater quantity of the blacks are sold in bulk, as Tom told you, in 35- and 50-pound cases, and they go to the candy manufacturer, they go to the ice cream manufacturer, and chiefly throughout the southern part of the United States for ice cream, believe it or not. The Southern States buy more black walnut ice cream than any other division of the United States. In the Central West, too, black walnuts are quite popular for use in ice cream. Now, if there is anyone that has any questions, I'd like for you to ask them, and I will try to answer them, I won't promise that I can, about the marketing of black walnuts. * * * * * A Member: What's the retail sale on those cellophane bags?