Now, obviously, as happens with botanical names, the strict application of priority might mean that a universally used name--say, Plum 'Victoria'--would have to be given up and replaced by a completely unknown one. This is unthinkable, and, as in the Botanical Code, there are clauses to prevent it happening. With cultivar-names, however, there is a particular complication, which does not apply to botanical names. The latter are all in Latin, whereas cultivar-names may be in many languages. This means that a cultivar, raised in one country under a name acceptable in that country, may be introduced into another country where the original name is quite unpronounceable or otherwise unsuitable. A new name is, of course, immediately invented by the introducer, and clearly, in many cases, it is useless to try to make the second country adopt the earlier, strictly correct, but unsuitable name. The Code, therefore, allows the retention of the second name as what it calls a "commercial synonym." Thus, Rose 'Permanent Wave' is a commercial synonym in the United States for the Rose raised in Holland as 'Mevrouw van Straaten van Nes.' In any formal list of Roses, both names should be given, together with any other commercial synonyms that may exist. The coining of commercial synonyms is not, of course, to be encouraged, and should only be done if the original name is clearly unsuitable for the new country. Frequently names are translated or transliterated when a cultivar is introduced into another country, and such a translation or transliteration is not regarded in the Code as a _new_ name, but as the original name in another form; no difficulty, therefore, arises as to priority in these particular cases.