While I was working up the Apple Consumers' League some years ago, I ran upon the fact that Corbett, the prize-fighter, consumed 3 dishes of apple sauce every day while training. Now, I had used the statement that J. P. Morgan always had a baked apple for his lunch, but I got small results from that story. Few people ever expected to make millions, and Morgan was out of their class. Every man carried a punch, which he wanted to enlarge and make effective. If Corbett used apple sauce to oil his arm for a knock-out blow, every man with red blood wanted apples. Now we must work our nut campaign in some such popular way, if we expect to put a nut on the wheel of progress. The fact that Prof. Johnson, or Dr. Jackson, or the Rev. Thompson, or Judge Dixon, or Senator Harrison, find strength and comfort from eating nuts, is very important and very pleasant, but 99 per cent of our people never expect to enter the learned profession, and they must not get the idea that these professions stand around the full use of nuts like a barbed wire fence. Most men must live and work in the rough and tumble of life, and at present they think red meat is the sustaining power for that sort of stuff. We must change their point of view. Let us find athletes, baseball men, wrestlers, fighters, runners, men who stand well in popular sports and who will publicly state that they substitute nuts for meat in part at least. We must put this thing into the popular imagination of the plain people if it is to be of full importance. When some fellow with a new brand of cigarettes wants to develop a trade among young men, he gets some noted ball player to write a letter stating his love for that brand. I think we should follow that plan somewhat in putting our nut campaign before the people. Two years ago the Oregon Agricultural College sent a football team East. The college was almost unknown here, but I asked one or two football men about it. They laughed at these Pacific Coast athletes. Here was a college they said which had issued a bulletin advising the people to send their children to school with nut sandwiches instead of meat. This man said that such training could only result in puny, half grown men, and he doubted if this team would last half way across the country. Those Oregon boys lined up a team of giants. They simply wiped the earth with most teams of their class, and left behind the cracked shells of a long line of reputation, with the sweet meat well picked out.