other land adjoining this and I will also utilize it for these purposes and grow such crops as I can grow in the orchard, because when the nut crop is ready to gather, I must get the stock out. I keep my organization employed the whole year. I have the best superintendent I know of and I have to make his salary out of my business. I get the best tree man I know of and he also receives his compensation from the money I make in farming. Last year I extended my farming operations in order to make it possible for me to keep my organization running full speed three hundred days in the year. I am dwelling upon this line for this purpose. Don't let any promoters ever get his hooks into you or tell you things as we have had them told to us down there. Thousands and thousands of acres of pecan orchards have been planted without a thought of the things I am talking about. They have planted thousands of acres in Georgia; they have not any organization and the man in charge is inexperienced and they don't pay. Each year from the time I planted my orchard, and got it to the point where I could count on an orchard crop, it has increased in value, and today it is worth four or five dollars a tree above what it cost me. It is a magnificent business proposition. I am so in love with my work I could talk to you until the cows come home. I want to impress on the people of the Northern Nut Growers Association and their friends the one fact that in order to be successful in a commercial way you must go into it right. There is no short cut. THE PRESIDENT: The next on the program will be an article by Mr. Olcott. THE FUNCTION OF THE CLASS JOURNAL RALPH T. OLCOTT, _Editor "American Nut Journal"_ In the multiplicity of publications one must distinguish, for his use, those which are for entertainment or general education and those which specialize. Class publications differ from trade or professional publications in that they are not confined in their appeal to the members of a trade or profession. The class publication is for that portion of the general public which is wholly, or to a certain degree, interested in the particular object to which it is devoted.