Well, take Mr. Hugh Walpole (if he will allow me). It is safe to
say that, when Mr. Walpole's first book came out, the average
reader felt vaguely that she had heard of him before. She hadn't
actually read his famous Letters, but she had often wanted to,
and--or was that his uncle? Anyway, she had often heard people
talking about him. What a very talented family it was! In the
same way Sidney Mandragon has had the great assistance of one of
the two Christian names which carry weight in journalism. The
other, of course, is Harold. If you are Sidney or Harold, the
literary world is before you.
Another hall-mark by which we can tell whether a man has arrived
or not is provided by the interview. If (say) a Lepidopterist is
just beginning his career, nobody bothers about his opinions on
anything. If he is moderately well-known in his profession, the
papers will seek his help whenever his own particular subject
comes up in the day's news. There is a suggestion, perhaps, in
Parliament that butterflies should be muzzled, and "Our
Representative" promptly calls upon "the well-known
Lepidopterist" to ask what HE thinks about it. But if he be of an
established reputation, then his professional opinion is no
longer sought. What the world is eager for now is to be told his
views on Sunday Games, the Decadence of the Theatre or Bands in
the Parks.
The modern advertising provides a new scale of values. No doubt
Mr. Pelman offers his celebrated hundred guineas' fee equally to
all his victims, but we may be pretty sure that in his business-
like brain he has each one of them nicely labelled, a Gallant
Soldier being good for so much new business, a titled Man of
Letters being good for slightly less; and that real Fame is best
measured by the number of times that one's unbiased views on
Pelmanism (or Tonics or Hair-Restorers) are considered to be
worth reprinting. In this matter my friend Mandragon is doing
nicely. For a suitable fee he is prepared to attribute his
success to anything in reason, and his confession of faith can
count upon a place in every full-page advertisement of the
mixture, and frequently in the odd half-columns. I never quite
understand why a tonic which has tightened up Mandragon's fibres,
or a Mind-Training System which has brought General Blank's
intellect to its present pitch, should be accepted more greedily
by the man-in-the-street than a remedy which has only proved its
value in the case of his undistinguished neighbour, but then I
can never understand quite a number of things. However, that
doesn't matter. All that matters at the moment is that Mr. Sidney
Mandragon has now achieved glory. Probably the papers have
already pigeon-holed his obituary notice. It is a pleasing
thought.
A Problem in Ethics
Public-domain text, read in full here on John Shaqi.
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