famous "Atlas," giving away a good map weekly for about five years. The price was reduced from fivepence to twopence, at the beginning of 1869, and to a penny in 1870. [Illustration: ST. BRIDE'S CHURCH, FLEET STREET, AFTER THE FIRE, 1824 (_see page 56_).] The _Daily Telegraph_ office is No. 136 (north). Mr. Ingram, of the _Illustrated London News_, originated a paper called the _Telegraph_, which lasted only seven or eight weeks. The present _Daily Telegraph_ was started on June 29, 1855, by the late Colonel Sleigh. It was a single sheet, and the price twopence. Colonel Sleigh failing to make it a success, Mr. Levy, the present chief proprietor of the paper, took the copyright as part security for money owed him by Colonel Sleigh. In Mr. Levy's hands the paper, reduced to a penny, became a great success. "It was," says Mr. Grant, in his "History of the Newspaper Press," "the first of the penny papers, while a single sheet, and as such was regarded as a newspaper marvel; but when it came out--which it did soon after the _Standard_--as a double sheet the size of the _Times_, published at fourpence, for a penny, it created quite a sensation. Here was a penny paper, containing not only the same amount of telegraphic and general information as the other high-priced papers--their price being then fourpence--but also evidently written, in its leading article department, with an ability which could only be surpassed by that of the leading articles of the _Times_ itself. This was indeed a new era in the morning journalism of the metropolis." When Mr. Levy bought the _Telegraph_, the sum which he received for advertisements in the first number was exactly 7s. 6d. The daily receipts for advertisements are now said to exceed L500. Mr. Grant says that the remission of the tax on paper brought L12,000 a year extra to the _Telegraph_. Ten pages for a penny is no uncommon thing with the _Telegraph_ during the Parliamentary session. The returns of sales given by the _Telegraph_ for the half-year ending 1870 show an average daily sale of 190,885; and though this was war time, a competent authority estimates the average daily sale at 175,000 copies. One of the printing-machines recently set up by the proprietors of the _Telegraph_ throws off upwards of 200 copies per minute, or 12,000 an hour. [Illustration: WAITHMAN'S SHOP (_see page 66_).]