Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
If the police had contented itself in eliminating the offensive or
really dangerous signs, nobody could have blamed it. Unfortunately it
was much more aggressive, especially in France, the paradise of the
“ronds de cuir,” and attempted to cut down every individual or
artistic invention on the part of the signmakers. We are, therefore,
not surprised to find so little in modern France that could remind us
of the old abundance. The officials of the Revolution proved
themselves just as narrow-minded as those of royal times. Both,
animated by the bureaucratic instinct to confine everything to narrow
rules, tried to suppress all individual poetical invention that once
was the charm of the sign. A royal edict of 1763 prescribes a very
uninteresting design as a binding model for all signs, giving at the
same time the exact measurements of the same and warning the public
not to dare to make any changes on the “dessein cy-dessus marqué.” It
was a poor consolation for the owners of beautiful old signs that the
same edict granted them the great privilege of giving their
art-treasures in account as old iron--“quinze deniers la livre”--when
paying the bill for the new sign patented by the State. Still more
radically acted the men of the Revolution, who sincerely hated the
signs, with their crowns and heraldry, as abominable “marques du
despotisme.” They made short work, and simply ordered: “Toutes les
enseignes qui portent des signes de royalisme, féodalité et de
superstition seront renouvelées et remplacées par des signes
républicains: les enseignes ne seront plus saillantes mais simplement
peintes sur les murs des maisons.”
Public-domain text, read in full here on John Shaqi.
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