Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
“Watteau, dans cette enseigne à la fleur de ses ans
Des Maîstres de son art imite la manière;
Leurs caractères différens,
Leurs touches et leur goût composent la matière
De ces esquisses élégans.”
These words refer to a picture gallery in Gersaint’s shop which
Watteau carefully reproduces in the sign, but which to our modern eyes
is less fascinating than the elegant customers, ladies and gentlemen,
and the amusing eagerness and enthusiasm of these aristocratic
connoisseurs.
Another sign by Watteau, the loss of which we have to deplore, was the
property of a “marchande de modes.” No doubt it tempted many a
“Parisienne” to buy rather more of the charming Watteau costumes than
were strictly necessary.
A modern French artist who sometimes has been honored with the name
“Watteau Montmartrois,” the illustrator Willette, has produced in our
days the sign for the famous cabaret, the “Chat Noir” prototype of
all cabarets in France and elsewhere. Two other signs by his
master-hand, “À l’image de Notre Dame” and “À Bonaparte,” may still be
seen in Paris on the Quai Voltaire and on the corner of the Rue
Bonaparte and the Rue de l’Abbaie.
Other great French artists have painted signs occasionally: Greuze did
the “Enseigne du Huron” for a tobacco merchant--which may remind us of
the wooden Indian, guarding similar American shops in the old days;
Carle Vernet and his son Horace Vernet; Géricault, the great
sportsman, whose career as an artist was cut short by a violent fall
from a horse, is the author of the “Cheval blanc,” which once adorned
a tavern in the neighborhood of Paris; Gavarni, the great
lithographer, painted a sign, “Aux deux Pierrots,” and drew it later
on stone; Carolus Duran’s “enseigne brossée vigoureusement sur une
plaque légèrement courbée” was first exhibited in the Salon de la
Société Nationale before it was placed over the door of a
fencing-school; and many others.
Among the French sculptors Jean Goujon, perhaps the greatest of them,
the creator of the Fontaine des Innocents in Paris and its charmingly
graceful figures, is mentioned as the author of a sign, “La chaste
Suzanne,” which once embellished a house in the Rue aux Fêves. To-day
a plaster cast has been substituted for the original, bought by an art
collector. In the old streets of Paris we may still discover here and
there sculptured signs of artistic charm, such as “La Fontaine de
Jouvence” in the Rue de Four Saint-Germain, 67, and the fine relief of
the “Soleil d’or” in the Rue Saint-Sauveur. The little Bacchus riding
so gayly on a cask, who once decorated the “Cabaret du Lapin blanc,”
spends to-day a rather dull existence, together with other retired
colleagues of his, in the Musée Carnavalet. Our little “Rémouleur,”
from the Rue des Nonains d’Hyères, who does not fail to amply moisten
his grindstone, is not only a suggestive symbol, but in his dainty
rococo dress a very amusing piece of sculpture.
Public-domain text, read in full here on John Shaqi.
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