Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
Bonnell Thornton, who, after a brilliant journalistic career as editor
of “The Connoisseur,” “The St. James’s Chronicle,” and other
publications, received the greatest honor accorded to Englishmen, a
final abode in Westminster Abbey, was the originator of this curious
exhibition. Hogarth was at least on the “hanging committee.” The fact
that the gates of the Signboard Exhibition were opened in the spring
of 1762, at the same time as the official Exhibition of the Society
for the Encouragement of Arts, provoked the anger of the “Brother
Artists” and was the signal for a perfect storm among the newspapers.
Furious articles stigmatized the enterprise as “the most impudent and
pickpocket Abuse that I ever knew offered to the Publick.” “The best
entertainment it can afford is that of standing in the street, and
observing with how much shame in their Faces People come out of the
House. Pity it will be, if all who are employed in the carrying on
this Cheat, are not seized and sent to serve the King.” In those days,
“to serve the King” was evidently a severe punishment. The
sign-painters in their turn hurried to protest their innocence and to
refute “the most malicious suggestion that their Exhibition is
designed as a Ridicule on the Exhibition of the Society for the
Encouragement of Arts. They are not in the least prompted by any mean
Jealousie to depreciate the Merits of their Brother Artists, ... their
sole View is to convince Foreigners, as well as their own blinded
Countrymen, that however inferior this Nation may be unjustly deemed
in other Branches of the Polite Arts, the Palm of Sign-Painting must
be universally ceded to Us, the Dutch themselves not excepted.” The
committee even reprinted the articles and letters abusive of the
Exhibition, “thanking the critics for so successfully advertising
their efforts.”
No doubt, this exposition was a rare treat. Not only were all the
painted signs “worse executed than any that are to be seen in the
meanest streets, and the carved Figures,” as one of the curious who
visited the show tells us, “the very worst of Signpost Work, but
several Tobacco Rolls, Sugar Loaves, Hats, Wigs, Stockings and Gloves,
and even a Westphalian Ham hung round the room.” “The Cream of the
whole Jest,” or, as the French would say, the “clou de l’exposition,”
were two boards behind blue curtains with the warning inscription:
“Ladies and gentlemen are requested not to finger them, as blue
curtains are hung over in purpose to preserve them.” Since it was the
custom in those days to hide pictures of too indelicate a nature in
this fashion, the ladies, of course, did not dare to gratify their
curiosity. But lascivious gentlemen who did not hesitate to lift the
curtains found only the mocking words: “Ha! Ha! Ha!” and “He! He! He!”
Public-domain text, read in full here on John Shaqi.
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