Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
The touching scene of the “Salutatio,” which inspired the artists of
the Renaissance with such noble creations as Donatello’s marble relief
in Florence, is degraded now to a ridiculous bowing and scraping
between a lady and her partner or between two stylish gentlemen. The
fanatical Puritans who thundered even against the harmless Christmas
customs, so dear to the people, of course took offense at the use of
the cross for a sign and in 1643 forced the landlord of the “Golden
Cross,” in the Strand, London, to take his “superstitious and
idolatrous” sign down. It is a curious irony of fate that Cromwell,
who to the present day is made responsible for nearly all
destructions in English cathedrals and who probably was an enemy, not
only of Catholic but of all signs, was himself made an object of the
signboard.
In England more than anywhere else the sign stands for heroes and
hero-worship. Peter the Great and his visit to London were remembered
in “The Czar’s Head”; English admirals and great generals like
Wellington and the Prussian King Frederic, “the great Protestant
hero,” all receive “signboard-honors.” London possessed still in 1881
thirty-seven “Duke of Wellington” taverns.
No less patriotic are the Dutch sign-painters, who love to picture
their own celebrities Rembrandt, Ruysdael, or Erasmus of Rotterdam and
the beloved Princes of Orange. One of them, the future King William
III of England, we find even as a boy on a signboard with the
inimitable Dutch inscription:--
“God laat hem worden groot
Bewaar hem voor de doot
Dat Kleine Manje.”
But other “merkwaardige Personen,” great men of other nations, too,
receive their share of this popular homage: Frederic the Great,
Schiller, Gustavus Adolphus, and even old Cicero. Sometimes the
popularity of a hero passes quickly. The English Admiral Vernon had
hardly received signboard honors when he had to yield his place to
Frederic, the “Glorious Protestant Hero,” as he was called after the
battle of Rossbach. As a rule, a few changes in the costume of the
portrait were considered sufficient by the landlord, who rarely
indulged in the luxury of an entirely new picture for the new hero. To
the English statesman, Horace Walpole, these rapid changes on the
signboard suggested the following melancholy remarks: “I pondered
these things in my breast and said to myself, ‘Surely all glory is but
as a sign!’”
Public-domain text, read in full here on John Shaqi.
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