Old Tavern Signs: An Excursion in the History of HospitalityEndell, Fritz August Gottfried
History
Old Tavern Signs: An Excursion in the History of Hospitality
Endell, Fritz August Gottfried
Inn signs; Taverns (Inns)
bandbox,” the sign-painter represents the French Emperor riding on a
donkey and sailing in a bandbox over the Channel to fight “Perfidious
Albion.”
In this connection we ask permission to tell the story of another
donkey-sign. Joseph II, Emperor of the old German Empire, whom we
might call the “traveling Kaiser” of the eighteenth century, loved to
put up at simple inns; even when he was invited by Frederic the Great,
at their first interview in Neisse, to lodge in the castle, he
preferred the liberty of having his ease at “The Three Kings.” Once,
in Maestricht, he stopped at a hotel called “The Gray Donkey,” and
gave the landlord as proof of his complete satisfaction the privilege
to call his house hereafter “Kaiser Joseph” and to paint on his sign
the equestrian portrait of his noble guest. But the Dutch customers
did not recognize their old tavern under such a glorious name, and the
landlord was finally obliged to put under the imperial picture the
odd words: “The Real Gray Donkey.” Duke Charles of Württemberg, who
knew this fancy of the Emperor, once pleased him enormously by hanging
a big sign, “Hotel de l’Empereur,” out over the portal of his castle
in Stuttgart, himself receiving the imperial visitor in the humble
costume of an obedient landlord.
More serious political events are equally reflected in the history of
the sign. When Richard III lost throne and life at Bosworth in 1485,
the Black Bears, the heraldic animals of his royal escutcheon,
disappeared from the tavern sign and were replaced by the Blue Bear of
the Count of Oxford. It was even a dangerous thing in those days to
play with the seemingly harmless sign. A landlord of a Crown inn, who
once said jokingly that he intended to make his son the heir of the
crown, was accused of high treason and had to suffer death in 1467.
Another sign, still popular in England, “The Royal Oak,” came into
vogue after the restoration of Charles II, because it reminded the
good people of the oak in which the persecuted king had found a
shelter against his enemies. When Charles I’s proud head fell, a day
after his execution, “The Crown” of the poet tavern-keeper Taylor, who
possessed the courage of his conviction, appeared veiled in black.
The sign in mourning occurs again, but this time for a very frivolous
reason. In 1736 the tavern-keepers, disgusted with the “New Act
against spirituous liquors,” covered their signs with “deep mourning”
as symbol of protest. That this law had not been too severe is
evidenced by Hogarth’s engraving “Gin Lane,” published fifteen years
later, where we read over a tavern the disgusting announcement: “Here
gentlemen and others can get drunk for a penny, dead drunk for
twopence.”
Public-domain text, read in full here on John Shaqi.
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