261. The estimated charge for advertisements is, in the present case, about the usual allowance for such a volume; and, as it is considered that advertisements in newspapers are the most effectual, where the smallest pays a duty of 3s. 6d., nearly one half of the charge of advertising is a tax. 262. It appears then, that, to an expenditure of L224 necessary to produce the present volume, L42 are added in the shape of a direct tax. Whether the profits arising from such a mode of manufacturing will justify such a rate of taxation, can only be estimated when the returns from the volume are considered, a subject that will be discussed in a subsequent chapter.(5*) It is at present sufficient to observe, that the tax on advertisements is an impolitic tax when contrasted with that upon paper, and on other materials employed. The object of all advertisements is, by making known articles for sale, to procure for them a better price, if the sale is to be by auction; or a larger extent of sale if by retail dealers. Now the more any article is known, the more quickly it is discovered whether it contributes to the comfort or advantage of the public; and the more quickly its consumption is assured if it be found valuable. It would appear, then, that every tax on communicating information respecting articles which are the subjects of taxation in another shape, is one which must reduce the amount that would have been raised, had no impediment been placed in the way of making known to the public their qualities and their price. NOTES: 1. These facts are taken from Crawford's Indian Archipelago. 2. These charges refer to the edition prepared for the public, and do not relate to the large paper copies in the hands of some of the author's friends. 3. Readers are persons employed to correct the press at the printing office. 4. Slips are long pieces of paper on which sufficient matter is printed to form, when divided, from two to four pages of text. 5. Chapter 31. Chapter 22 On the Causes and Consequences of Large Factories