Our business civilization : $b some aspects of American cultureAdams, James Truslow
General
Our business civilization : $b some aspects of American culture
Adams, James Truslow
National characteristics, American; United States -- Civilization -- 1918-1945; United States -- Social conditions -- 1918-1932
utterly out of character, and looking so. Just as I write
these lines, my attention is called to an announcement in
large type in this morning’s New York Times that it will
publish next Sunday “photographs of Herbert Hoover in
workaday clothes and a panorama of his ranch.” So he, too,
is cast for the comedy. Democracy cracks the whip, and
even the most conservative of candidates and officials must
dance. In the campaign of 1916 it is said that Hughes was
politely asked to shave his beard to suit the people. He
balked and consented only so far as to trim it. But then
he lost the election.
[Pg 207]
The people want officials in their own image. Such men
as Elihu Root, Joseph Choate, or John Hay are rarely elected,
only appointed. To get anywhere in elective politics one
must be a “good mixer,” and to be a good mixer one must
shed a good part of one’s culture and a good part of one’s
manners. Dignity to a considerable degree must be discarded.
One must conceal one’s knowledge of English and
learn the vernacular, except for “orations.” Henry Adams,
when he became a newspaper correspondent in Washington,
said that he had to “learn to talk to Western congressmen
and to hide his own antecedents.” It is what every gentleman
who desires to take part in elective public life on a
large or small stage in the country to-day has to do to some
extent except for happy accidents.
Our democracy has fostered education, at least to the
extent of almost fabulously increasing the numbers of the
reading public. What has been, for the purpose of the
present argument, the effect of that? There has been one
effect, at least, germane to this discussion. It has greatly
lowered the tone of our public press. Such newspaper
men as I know agree with me that there has been a most
marked decline even in the last twenty years, and they
agree with me as to the cause. In the old days a newspaper
was largely a personal organ, and what appeared in it
reflected for good or ill upon the editor, who was known by
name to all its readers. In New York the Sun was Charles
A. Dana. The Tribune was Horace Greeley. To-day we
know no editors, only owners. The newspaper of to-day
aims only at circulation, and with every increase in circulation
the quality has to be lowered. The case is well known[Pg 208]
of the purchaser a few years ago of what had been one of
the country’s most distinguished journals, who told his
staff that thereafter they would have to “cut the highbrow”
and write down to the level of the increased public he intended
to go after. First the “yellow press,” then the
tabloids, taught the older newspapers what fortunes awaited
those who would stoop to pick them up by catering to the
masses. A newspaper depends on its advertising for its
profits. Advertising quantity and rates depend on circulation.
Increased circulation spells decreased quality. There
is the vicious circle which has been drawn for us by the
huge mob which has become literate but not educated.
Public-domain text, read in full here on John Shaqi.
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