Our Domestic Birds: Elementary Lessons in AvicultureRobinson, John H. (John Henry)
Science
Our Domestic Birds: Elementary Lessons in Aviculture
Robinson, John H. (John Henry)
Cage birds; Pigeons; Poultry
The modern developments of poultry culture have been in a very large
measure due to middlemen and could not continue without them. In a large
and highly organized population middlemen in many different capacities
perform the services which in primitive or small communities may be
performed by either the producer or the consumer. Consumers and
producers are apt to think that the middlemen get more than their fair
share of the profits on the articles that they buy and sell. The true
situation and the exact relations of producers, middlemen, and consumers
of poultry products are easily understood if we study the development of
the existing methods of distribution from the beginning.
=How the middleman enters local trade.= Suppose that a farmer brings to
town 30 dozen eggs; that the storekeeper will allow him 20 cents a dozen
for them; and that by peddling them from house to house he can sell
them for 25 cents a dozen: how much will he make by selling them
directly to the consumers?
As an arithmetical example, considering only the factors which appear in
the statement, this is a very simple problem. It is easy to compute that
by selling the eggs from house to house the farmer will make $1.50. But
the farmer's practical problem in disposing of his eggs has some very
important factors which do not appear in a simple arithmetical problem.
Unless he had regular customers for his eggs, he would probably have to
call at fifty or sixty houses to sell them. He might have to call at a
great many more, and then might not succeed in selling them all. He
would find that it was of little use to try to sell eggs to families
that had not engaged them in advance, unless he called very early in the
morning, before they had ordered eggs from some one else. If he
succeeded in selling all the eggs, he would still have to consider
whether it paid him better to spend his time, and that of his team, in
selling the eggs than in working on the farm. Most farmers find that
they cannot afford to peddle produce themselves, and unless some other
member of the family can do it without interfering with important farm
work, they sell such products as poultry, butter, and eggs to the
storekeepers.
Now take the consumer's side of the case. The ordinary family uses only
2 or 3 dozen eggs a week. If the eggs can be bought at the store for 25
cents a dozen, and at a farm for 15 cents a dozen, there is an apparent
saving of 20 or 30 cents by purchasing them at the farm. But in most
cases it would cost the buyer more than 20 or 30 cents to go to the farm
and get the eggs, and so he goes to the store for them.
The storekeeper is the middleman, really serving both producer and
consumer. Every one can see this clearly in cases where there is only
one middleman.
Public-domain text, read in full here on John Shaqi.
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