But even the national circulation of publications will not accomplish
quite as much as travel. The Easterners who journey to the west coast each
winter are to-day full of understanding of the problems out there--what
the Japanese question really means to the Californians and the whys and
the wherefores of most of the lesser questions that perplex them. If there
were as attractive rates from Los Angeles to Boston and New York as there
used to be from Boston and New York to Los Angeles, the Californians might
in turn be a little more tolerant at times of the political situation in
Massachusetts or in New York. It is intimate knowledge that makes for real
understanding.
To make my point even clearer let me take you far overseas with me--to
Italy in the days before the coming of the World War. The Italian
Government even then saw a most imminent necessity for far better national
thought and understanding. How by practical planning could it best
accomplish such a thing? A little study quickly enough showed how: by not
only letting Italians see every corner of their land but by urging them to
do so.
So a most attractive ticket plan was developed. In practice it worked
somewhat after this fashion. A resident, let us say, of Milan, in the
great high plains of the north of Italy, might have business which called
him to Florence. When he went to Milan Union Station--or whatever it is
that passes for a union station in Milan--the ticket-agent, who was well
schooled in the active art of selling transportation, attempted to beguile
him into buying a little longer ticket--to Rome, perhaps. His bait, his
selling ammunition, if you will, was a rate per-mile from Florence to Rome
much lower than that prevailing between Milan and Florence.
Very well, suppose that our resident of Milan was prevailed upon to go
down and spend that long-promised week-end in the city by the Tiber.
Bargain-sales have always spelled attractiveness, to men as well as to
women.
"If only you would continue on to Naples," suggested the ticket-seller,
"you would find the supplemental fare so slight as to be a mere nothing to
your purse."
Very well again. Date the pasteboard up to Naples. Perhaps it would be a
little warmer, a bit more balmy down there anyway than in old Rome.
"From Naples to Messina, it is a mere nothing, and the climate is still
lovelier, and the supplemental fare much less per mile than even that from
Rome to Naples."
With the final result that the prospective traveler at Milan would
probably find the Italian state railways about ready to make him a present
of the island of Sicily if only he would have the graciousness, and the
very good sense, to extend his voyage to and around that fascinating
place.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account