Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
Science
Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
American Library Association; Library science -- Congresses
During the last ten years the library has undergone phenomenal
development in its relations with other educational and social forces.
Today we must co-operate not only with the public school, but with
the social settlement, the juvenile court, and various other special
municipal activities. The profession should expect the schools to
provide their students with a working knowledge of what the relations
of a library to these activities should be, what methods employed
bring best results and what some of the problems and possibilities are
from such relations. And most important of all, the schools should
be expected to provide candidates for library work with a proper
appreciation at least of the importance of the library's public
relations in general. No mastery of technique or high endeavor greatly
avails if the library's public relations be not handled intelligently
and skillfully. Rules and regulations are but the written creeds
of institutions in the details of loaning books, but back of all
of them are the great unwritten laws and principles of procedure,
more important than all the printed regulations in existence. Great
policies in public relations are being tried and tested today and
light on them should be focused through the schools so prospective
librarians can see ahead more clearly. Questions of relations with
the public are confronting all who, in the words quoted before, have
to meet the vital demands that come through constant communication
with people. In the Public service magazine of April, 1912, under the
heading "Public relations--the vital problem," the following is taken
from the president's address before the Illinois Association of Gas
Manufacturers:
"Slowly probably, but surely, the majority of owners and operators
of public utilities are coming to the realization that the most
important,--the most vital subject with which they have to deal in the
management of their properties today, is that of public relations. It
used to be that the man who could put the most gas in the holders at
the lowest cost, or could generate the most power at the electric or
street car plant, was the most important in the whole organization.
"It is different now. The basis of organization has changed and the man
who has made a study of public relations--the man who can create and
conserve the public good will is given the reins of control."
But should a man wish to make a particular study of the library's
public relations before he is compelled to assume the responsibilities
accompanying them, he may have difficulty. One school makes provision
for special students, but on account of the extra work each additional
student makes on the faculty, it is often impossible to enter.
Admission depends on available desk room and on condition that the
regular classes are not so large as to occupy the entire time of the
faculty.
Public-domain text, read in full here on John Shaqi.
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