Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
Science
Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
American Library Association; Library science -- Congresses
The pictures come quickly upon the screen of the mind. How readily they
are summoned by suggestion! If I had time I could bore you almost to
extinction by calling up in your minds images that are common to all
of us. We all have large collections of slides. The depressing fact
is that for the most part they are identical. How refreshing it is to
meet an original person. Who is the original person? Just the person
that has some slides that were made at home. Most of us have the same
old, tiresome slides. When we have to make conversation, what do we
do? Go to the pigeon-hole, take out a slide, put it into our minds and
then reflect it to our friends. We have to be able to talk on a great
variety of subjects. In the nature of things we could not think out
these things for ourselves. Society has provided the slides. There they
are, like a well-organized collection, a card catalog, with a topical
index. To suppose that we make the slides ourselves is a grateful
illusion. There may be a few who do, but most of us get ours from the
stock houses in New York and Chicago.
Was there ever a time when pictorial imagery was presented to the
public as in these days? These are the days when people's minds are
filled with visual imagery as never before in the history of mankind.
And never before was the same imagery spread over so wide an area.
Think, for example, of what cartoons do. Cartoons are a substitute
for thinking. Cartoons are ready-made slides. Cartoons are arguments
ready to serve. Cartoons demand no intellectual effort. They would
not be successful as cartoons if they did. A cartoon which you have
to analyze is in the nature of things a mistake and a disappointment.
A cartoon tells the story instantly. It is a slide put into the minds
of millions of people in a single week. Then consider the imagery sent
out by the illustrated magazines. There is only one magazine, I think,
now, that does not have illustrations. Some of us take it just for that
reason. It has a kind of distinction on that account. The _Atlantic
Monthly_ has no illustrations except in the advertising pages--some of
those are very good--but it has that sense of uniqueness, that kind
of snobbishness, which is appreciated even in a democracy like our
glorious democracy, where we are all free and equal, as contrasted
with the social distinctions of this monarchy under which we are so
hospitably received this evening. It is a mistake to suppose that the
visual is suggested merely by drawings and photographs. When we go to a
lecture on "Mother, Home and Heaven" we expect the speaker in lieu of
lantern slides to supply "word pictures." The Sunday supplement is the
absolute symbol of our state of mind.
Public-domain text, read in full here on John Shaqi.
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