Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
Science
Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
American Library Association; Library science -- Congresses
The power of the viva voce, personal opinion is apt to be
underestimated. "It's great," says the little cash-girl in the
department store, and her word settles the matter for the hesitating
purchaser. With the public at large, your recommendation of a book goes
farther than a learned review by a real authority. Here is where our
opportunity lies, not only inside the library, but outside. A librarian
who recently read "Eothen" and found it thoroughly delightful, casually
spoke of it among his friends and, as a result, knows of no less than
seventeen people who read the book and twelve who bought it. This
incident is typical. Why did you choose the last book you read? Even if
you are a librarian and in the habit of looking over endless numbers of
book reviews, it is more than likely it was because someone spoke of it
in a way to arouse your interest.
In our professional capacity we all expect to be called upon for advice
in selecting books, but even outside the library we are probably
alike in finding that people assume we can help them to discover the
"something interesting" for which they are looking. Accordingly, the
advantage of a broad range of literary likings is obvious. The world
of literature is wide and there is something in it for every taste. If
your personal preference happens to be for the moderns, if you enjoy
Ibsen and Shaw and Maeterlinck--don't look askance on that other type
of mind that finds happiness in Scott and Browning and Tennyson. The
mental breadth that can sympathize with a point of view that it does
not share, is nowhere more desirable than in library work.
Public-domain text, read in full here on John Shaqi.
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