Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
Science
Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
American Library Association; Library science -- Congresses
knowledge of psychology may be a great aid in library work.
To be successful, the compiler of a book list should thoughtfully
consider whom he hopes to reach by it and then take measures to see
that it reaches them. Advertise your list, and do not for a moment
think that great literature, because it is great, needs no advertising.
If your local paper will say that the library is distributing a
fine list on the immortal Greek tragedies, far more people will be
interested in that list than if you merely hand it out at your delivery
desk.
The most encouraging thought in regard to the promoting of the reading
of the best books by means of lists is the broad field from which the
books can be selected. The true book-lover in library work often feels
like Tantalus--seeing all the time so much he would like to read and
cannot. And so he turns with avidity to preparing for more fortunate
mortals lists, not only of the things he has read and loved, but of
the things he would love to read. Poetry, drama, essays, biography,
letters, travel--here is a world from which to choose.
Supplementing the lists and adding to their attractiveness are
collections of the books themselves. In large libraries most people
are more or less at sea. Who has not seen them wandering aimless and
bewildered from shelf to shelf, and who has not noted the relief
with which they turn to almost any small selection of books. Many
libraries have kept statistics showing the circulation of books placed
on special shelves, and it is invariably found that it is much higher
than that of the books kept in their regular places. This has passed
the experimental stage. Today we know that we can in this way increase
the use of any books we select. There are just as good books in the
stack, but they will not be read to anything like the same extent. A
library has in its delivery room certain shelves on which appear all
the new books that are bought, regardless of class. The circulation
from these shelves is notably large. After a varying length of time
these books are sent to the regular shelves. Immediately the use of
them decreases. Books that were read almost continuously while they
were on the special shelves only go out occasionally. But take them
back to one of the small miscellaneous collections in the delivery
room and they immediately begin to circulate again. The merchants
learned long ago that people buy what they see, and so in all the
stores a large amount of stock is on the counters for inspection.
Librarians have learned that people also read what they see. In both
cases, however, the methods adopted to secure patrons are influenced by
the natural limitation as to the amount that can profitably be seen.
The experienced clerk does not show the prospective buyer too many
different kinds of cloth, lest he should become confused, be unable
to decide, and refrain from buying. So with the reader. He can select
something satisfactory from a single case of books, when row after row
Public-domain text, read in full here on John Shaqi.
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