So much for the advertising methods that might be followed by the A.L.A., the League of Library Commissions, or the various state associations and commissions. By such means the attitude of friendliness toward libraries in general would undoubtedly be fostered and an interest in their establishment and maintenance greatly increased. But the librarian of a public library could not rest on this. The proper "taste" for library expenditures--if we may so express it--in his particular town will depend largely on his particular library and his own methods of advertising. Of course we shall all agree that the best advertisement is satisfied patrons and lots of them, and that without the backing of such patrons, the advertising will do little good; also that special work for the special classes who have most to do with tax levies and appropriations will bring good results. * * * * * Almost as important as satisfactory service is a business-like administration. The library management ought to be such that it will command the respect of business men. No amount of mere talk about the need for more money or of the wonderful advantages that will accrue to the city in case an extra thousand dollars be appropriated, will count for anything unless the librarian knows how to talk business. In fact it does not seem surprising that some libraries are poorly supported when one realizes that there are hundreds of librarians who know nothing about their library finances, who leave the money matters entirely to the library board. * * * * * Unfortunately, the librarians who are ignorant of the financial condition of their libraries, except their own salaries and the fines, are not all found in the country towns and are not all without library school training. * * * * * I know of one librarian in a city of nearly one hundred thousand population who never knows the amount of the library income, for either the current or the past year. * * * * *