Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
Science
Papers and Proceedings of the Thirty-Fourth Annual Meeting of the American Library Association: Held at Ottawa, Canada, June 26-July 2, 1912
American Library Association; Library science -- Congresses
In order that people who do not use the library may nevertheless know
something about it and be prepared to play the part of intelligent
citizens when appropriations are discussed, there is need for a
continuous series of newspaper articles that will tell, frankly and
fully, what the library is doing. These articles should appear as news
items whenever possible and should be readable. The librarian who does
the largest part of the reporter's and editor's work is likely to get
the best results. If the papers are accustomed to getting something
from the library regularly, they will be willing to print financial
reports and budgets with explanations when the time comes. If for any
reason the library cannot get its items printed as news, then the same
material can be used in paid "talks" to the public.
Just before time for making the appropriation, comparative statistics
can be used to a good advantage, especially if graphically shown with
cuts. They can show the smallness of the library income as compared
with incomes of other city departments, the lack of growth in library
income as compared with the growth of the city, and the appropriation
for the library in question as compared with other libraries in cities
of equal size.
The newspaper is the recognized medium for all sorts of local
advertising. It reaches more people than any other medium and many
people who could not be reached in any other way. In advertising the
needs of the library, however, where only a comparatively small number
of people must be reached, it seems reasonable to assume that the
circular letter might accomplish good results. It should be carefully
written to catch the attention, beginning with some statement in which
the reader is interested, proceeding rapidly to the business in hand,
and, above all things, stating clearly at the end, the exact action
desired.
It is possible now to get up perfect imitations of individual
typewritten letters. Such letters with the name and salutation inserted
on a machine, and with personal signature, ought to bring results.
Those or actual personal letters are the last word.
Any man who has in the background of his mind a knowledge of what the
library stands for, a good opinion of the library based on good service
and continued publicity, ought to be influenced to definite action by a
good personal letter.
The FIRST VICE-PRESIDENT: It is not given to many of us to approach
a subject from so many directions as Mr. WALTER L. BROWN, librarian
of the Buffalo public library, in grappling with the subject of "The
breadth and limitations of bookbuying." His all-around experience will
make this next paper one of exceptional value to us.
Dr. Thwaites has kindly consented to read the paper for Mr. Brown.
BREADTH AND LIMITATIONS OF BOOK BUYING
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