Consider, for example, that great Hat seven-feet high, which now perambulates London Streets; which my Friend Sauerteig regarded justly as one of our English notabilities; "the topmost point as yet," said he, "would it were your culminating and returning point, to which English Puffery has been observed to reach!"--The Hatter in the Strand of London, instead of making better felt-hats than another, mounts a huge lath-and-plaster Hat, seven-feet high, upon wheels; sends a man to drive it through the streets; hoping to be saved _thereby_. He has not attempted to _make_ better hats, as he was appointed by the Universe to do, and as with this ingenuity of his he could very probably have done; but his whole industry is turned to _persuade_ us that he has made such! He too knows that the Quack has become God. Laugh not at him, O reader; or do not laugh only. He has ceased to be comic; he is fast becoming tragic. To me this all-deafening blast of Puffery, of poor Falsehood grown necessitous, of poor Heart-Atheism fallen now into Enchanted Workhouses, sounds too surely like a Doom's-blast! I have to say to myself in old dialect: "God's blessing is not written on all this; His curse is written on all this!" Unless perhaps the Universe _be_ a chimera;--some old totally deranged eightday clock, dead as brass; which the Maker, if there ever was any Maker, has long ceased to meddle with?--To my Friend Sauerteig this poor seven-feet Hat-manufacturer, as the topstone of English Puffery, was very notable. Alas, that we natives note him little, that we view him as a thing of course, is the very burden of the misery. We take it for granted, the most rigorous of us, that all men who have made anything are expected and entitled to make the loudest possible proclamation of it, and call on a discerning public to reward them for it. Every man his own trumpeter; that is, to a really alarming extent, the accepted rule. Make loudest possible proclamation of your Hat: true proclamation if that will do; if that will not do, then false proclamation,--to such extent of falsity as will serve your purpose; as will not seem too false to be credible!--I answer, once for all, that the fact is not so. Nature requires no man to make proclamation of his doings and hat-makings; Nature forbids all men to make such. There is not a man or hat-maker born into the world but feels, or has felt, that he is degrading himself if he speak of his excellencies and prowesses, and supremacy in his craft: his inmost heart says to him, "Leave thy friends to speak of these; if possible, thy enemies to speak of these; but at all events, thy friends!" He feels that he is already a poor braggart; fast hastening to be a falsity and speaker of the Untruth.