"Not only does the government printing office do a vast amount of
printing for the use of the Washington authorities but it does a great
deal of work for the country at large. Think, for instance, of the care
and accuracy that goes into making out the United States census."
"Not only care but paper and ink," laughed Paul.
"All such tabulated documents consume quantities of paper," answered his
father. "Directories, telephone books, circulars, and advertising
matter in general demand tons and tons of paper every year, and the
printing of them provides employment for hundreds of printers. As time
goes on, more and more business is annually transacted by mail. The
country is so tremendous and the expense of sending out salesmen to
cover it so great that merchants now do much of their selling from
mail-order catalogues. Many of these books are very attractive, too. A
careful reproduction of the object for sale is made and the photograph
sent broadcast to speak for itself. Jewelry firms issue tempting lists
of their wares; china and glass dealers try to secure buyers by offering
alluring pages of pictures, many of them in color; dry goods houses send
out photographs of suits, hats, and clothing of all sorts. You have seen
scores of such books and know how they are indexed and priced. In fact,
there are commercial firms whose mail-order department is a business in
itself, catalogues entirely supplanting salesmen. It is a much cheaper,
wider-reaching means of selling, and often the results are quite as good
as are the more old-fashioned methods. Now that artistic cuts can be
reproduced with comparatively little expense this means of advertising
is becoming more and more popular. Many charities annually make their
appeal for funds by leaflet or card; stocks are offered to customers;
your patronage to theaters, entertainments, and hotels is thus
solicited. The combination of low postage rates and wide mail
distribution is accountable for an almost overwhelming amount of printed
business being transacted. Then, too, the mail is a great time-saver, or
should be, an advantage to be considered in our busy, work-a-day world."
"But people don't read half the stuff they get through the mails," said
Paul.
Public-domain text, read in full here on John Shaqi.
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