Perkins of Portland: Perkins The GreatButler, Ellis Parker
General
Perkins of Portland: Perkins The Great
Butler, Ellis Parker
Advertising -- Fiction; Humorous stories
If Perkins had been getting the ads., all would still have been well;
but new breakfast foods cropped up faster than one a month, and I
couldn't bear to see them wait their turn for the breakfast scene. There
were Malta-Vita and Force and Try-a-Bita and Cero-Fruto and Kapl-Flakes
and Wheat-Meat, and a lot more; and I signed them all. It was
thoughtless of me. I admit that now, but I was a little careless in
those days. When our reviser revised the play to get all those breakfast
foods in, he shook his head. He said the audience might like it, but he
had his doubts about the cast. He said he did not believe any cast on
earth could eat thirteen consecutive breakfast foods, and smile the
smile that won't. He said it was easy enough for him to write thirteen
distinct lyrics about breakfast foods, but that to him it seemed that by
the time the chorus had downed breakfast food number twelve, it would be
so full of oats, peas, beans, and barley that it couldn't gurgle.
I am sorry to say he was right. We had a pretty tough-stomached troup;
and they might have been able to handle the thirteen breakfast
foods, especially as most of the foods were already from one-half
to three-quarters digested as they were sold, but we had a few other
lunchibles in the play already.
[Illustration: 158]
That year the ads. were running principally to automobiles,
correspondence schools, and food stuffs; and we had to take in the food
stuffs or not sell our space.
As I look back upon it, I cannot blame the cast, although I was angry
enough at the time. When a high-bred actress has eaten two kinds of
soup, a sugar-cured ham, self-rising flour, air-tight soda crackers,
three infant foods, two patent jellies, fifty-seven varieties of
pickles, clam chowder, devilled lobster, a salad dressing, and some beef
extract, she is not apt to hanker for thirteen varieties of breakfast
food. She is more likely to look upon them with cold disdain. Ho matter
how good a breakfast food may be by itself and in the morning, it is
somewhat unlovely at ten at night after devilled lobster and fifty-seven
varieties of pickles. At the sight of it the star, instead of gaily
carolling,--
“Joy! joy! isn't it nice
To eat Cook's Flaked Rice,”
is apt to gag. After about six breakfast foods, her epiglottis and
thorax will shut up shop and begin to turn wrong side out with a sickly
gurgle. The whole company struck. They very sensibly remarked that if
the troup had to keep up that sort of thing and eat every new breakfast
food that came out, the things needed were not men and women, but a herd
of cows. They gave me notice that they one and all intended to leave at
the end of the week, and that they positively refused to eat anything
whatever on the stage.
I went to Perkins and told him the game was up--that it was good while
it lasted, but that it was all over now. I said that the best thing
we could do was to sell our lease on the theatre and cancel our ad.
contracts.
Public-domain text, read in full here on John Shaqi.
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