Would the mass of the people listen to such reports? Consider, first, the repute that attaches to the professorial title. Let a man write even the sorriest nonsense but sign himself as one of the faculty of some responsible institution, and he will find a hearing; the reader, perhaps, need not go far to find an example. In recent industrial and political issues the pronouncements of a few professors carried very great weight; and there are some modest purveyors of so supposedly harmless a thing as philosophy whose voice is feared by all interests that prosper in the dark. Will the combined reputation of the most enlightened men in the country mean less? A report published by this Society for Social Research will mean that a large body of intelligent men have from their number appointed three or five or ten to find the facts of a certain situation or dispute; these appointed men will, if they report hastily, or carelessly, or dishonestly, impair the repute of all their fellows in the Society; they will take care, then, and will probably find honesty as good a policy as some of us pretend it to be. With every additional report so guarded from defect the repute of the society will grow until it becomes the most powerful intellectual force in the world. When one reflects how many pages of misrepresentation were printed in the papers of only one city in the presidential campaign of 1916, and then imagines what would have been the effect of a mere statement of facts on both sides,--the records of the candidates and the parties, their acknowledged connections, friends and enemies, their expressed principles and programmes, the facts about the tariff, the German issue, international law, the railway-brotherhood dispute, and so forth--one begins to appreciate the importance of information. After the initial and irrevocable differences of original nature nothing is so vital as the spread of enlightenment; and nothing offers itself so well to organized effort. Eugenics is weak because it has no thought-out programme; _’isms_ rise and fall because people are not informed. Let who can, improve the native qualities of men; but that aside, the most promising plan is the dissemination of fact.