Ayrton, and opposite to it were some verses with a jingling refrain
that everyone could remember, and which everyone quoted during the next
few days.
The firm of publishers who had been fortunate enough to secure the issue
of Mr. Courtland’s new book were delighted. If Mr. Ayrton could only
have seen his way to introduce their names and their address in his
counter-question, their cup of happiness would have been complete, they
said. They managed, however, to induce the proprietors of a young
lady who was reputed to be the vulgarest and most fascinating of all
music-hall artistes, to introduce Mr. Courtland’s name into one of
the movable stanzas of her most popular lyric: those stanzas which are
changed from week to week, so as to touch upon the topics which are
uppermost in the minds--well, not exactly the minds--of the public. It
is scarcely necessary to say that this form of advertisement is worth
columns of the daily papers; and if Mr. Courtland had only shown himself
appreciative of his best interests and had changed the title of his
book to “The Land of the New Guinea Pig,” instead of “The Quest of
the Meteor-Bird,” they would have gone to press with an extra thousand
copies.
But even as it was they knew that between the member of Parliament and
the music-hall young lady the sale of the book was a certainty.
Their calculations were not at fault. The publishers sent a liberal
subscription to the Nonconformist Eastern Mission, whose agents had
stimulated public curiosity in Mr. Courtland’s new book by suggesting
that he had carried out, single-handed, one of the most atrocious
massacres of recent years; and a diamond brooch to the music-hall young
lady who had so kindly worked in the reference to the book after dancing
one of her most daring hornpipes in the uniform of a midshipman; they
doubled the lines of their announcements in the advertising columns
of the paper that had issued the cartoon of the New Guinea Pig,
and, finally, they sent a presentation copy of “The Quest of the
Meteor-Bird,” to Mr. Ayrton.
Then, as everyone was humming the lines of the music-hall young lady:
“From the land of far New Guinea
Came a little pig-a-ninny,”
Public-domain text, read in full here on John Shaqi.
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