Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
Mr. Hardy can do no more than repeat with slight variety of detail the
_chic_ girl to whom he first introduced us; already, notwithstanding
the comparatively small number of his designs, he has shown a very
commendable versatility. The proprietors of "St. Paul's," in the days
when that journal regaled its readers on the portraits, not of dancing
girls, but of right reverend prelates, commissioned Mr. Hardy for a
large design appropriate to the semi-ecclesiastical character of their
journal. The choice, in view of the "Yellow Girl," was a somewhat
curious one; but the experiment justified itself. The artist rose to the
occasion; on the hoardings of London there appeared a woman of austere,
even saintly, demeanour, clad in sombre robes, and armed with a spike of
the Madonna lily. In spite of the low scheme of colour, the design
was very telling as an advertisement. It has become very rare; indeed,
notwithstanding the fad; that the dealers quote it at various prices in
their catalogues, it may be questioned whether it is to be procured at
all. When the policy of "St. Paul's" was changed--when it stepped down
from its shrine to join the multitude and be of the world, worldly--the
art of Mr. Hardy was once more called in to introduce the paper in
its new guise. For the first time, so far as I know, he attempted
composition. His idea was a happy one. The poster represented a young
lady, evidently light-hearted and of unquestionably fantastic costume,
see-sawing on a quarter of the moon with a gentleman of slight
intellect, but exceedingly smart clothes. Seen under certain conditions
the composition is distinctly effective, but from a long distance it
fails to assert itself as do Mr. Hardy's simpler designs. In his most
recent effort he has returned to the single figure, and he has done
nothing more striking than his bill for "The Chieftain," at the Savoy
Theatre, which represents a man in picturesque costume on a red ground.
The lettering of nearly all Mr. Hardy's posters is admirable. It is
invented by the artist himself, and forms an essential part of the
design. For the rest, it should be remembered that the poster is a mere
incident in Mr. Hardy's art career. As an illustrator he is with us
everywhere; as a painter he is held in deserved esteem. It is to be
hoped, for the sake of the artistic poster in England, that he will
continue to devote some of his time to a branch of art in which, in
comparatively a short time, he has so greatly succeeded.
The art of Mr. Aubrey Beardsley has been so enthusiastically received,
on the one hand, as a new revelation, and so passionately condemned, on
the other, as the mere glorification of a hideous and putrescent aspect
of modern life, that it is difficult to consider his work with calmness.
One thing, however, is certain: an impression
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