Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries — John Shaqi
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
It is, I think, Mr. Dudley Hardy who, of the three artists named, owes
most to France. He has made a variation, a very personal and alluring
variation, be it said, of a theme essentially Gallic in its unrestrained
gaiety, its reckless joyousness. There is something of Cheret, and there
is even more of Jan Van Beers, in the end-of-the-century girl, elegant
as she is impudent, whom Mr. Hardy depiets with such amazing verve and
abandon. She is too light-hearted, too irresponsible, to be a daughter
of this land of grey and rainy skies; she takes nothing seriously, save
perchance a detail of her costume. And yet she is stamped with Mr.
Hardy's personality as thoroughly as are the charming _Parisiennes_ of
Cheret with the individuality of their inventor. Mr. Hardy began,
and began wisely, by trusting for his effect to a single bold figure.
Elaborate composition implies detail, and detail is one of the pitfalls
of the designer of posters. Take, for example, the vast sheets which
were employed to advertise one of the spectacles at Olympia. The
overcrowding of small figures and closely-realized views either produced
no impression whatsoever on the spectator, or at the most an impression
due entirely to the immensity of the sheets. Mr. Hardy's series of
posters commenced most auspiciously with that audacious young lady in
a yellow dress, saucy hat, and flying black boa, who, not deigning to
entreat, compelled the passer-by to rush to the nearest bookstall for a
copy of Mr. Jerome's weekly "To-Day." Later, in similar vein, came
the dashing girl in red, used by the manager of the Prince of Wales's
Theatre to insist on the merits of "A Gaiety Girl." It may be doubted
whether any more effective mural advertisement has ever been seen in
London than that formed by half-a-dozen copies of this poster, arranged
in the manner of a frieze in front of the theatre during the run of the
piece. If the idea was that of the bill-sticker, the man was a genius
of his kind: I cannot help suspecting, however, that the striking
arrangement was due to Mr. Hardy himself. Or perhaps it was the happy
thought of an outsider. In addition to the large "Gaiety Girl" poster,
the two smaller bills which this artist designed to advertise the same
play, full as they were of dash and go, must not be overlooked. To the
collector they have a merit which he will not fail to appreciate. They
are of manageable size, and this is more than can be said of most of Mr.
Hardy's productions. It must not be thought, however, that
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Public-domain text, read in full here on John Shaqi.
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