Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries — John Shaqi
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
of some kind, whether agreeable or the reverse, it has undoubtedly left
upon all who have seen it. It cannot be dismissed by stating that it
is derivative rather than original; that to a large extent it is the
outcome of Japan, and in a less degree of the old English school of
caricaturists. Whether it be good or bad, the extraordinary impression
it has made cannot be gainsaid. It is probable that the work of no young
designer of recent times has called forth so much homage of imitation,
so great an amount of that kind of caricature which is among the
sincerest forms of flattery. Mr. Beardsley's eccentricities are so
pronounced, that to parody his work was simply to do the obvious.
From "Punch," august by reason of its fifty years of tradition, to the
poorest comic rag produced to catch the errand-boy's spare halfpenny, is
a far cry; and yet the former, no less than the latter, has treated
its readers to a series of pictorial Beardsleyisms. It would have been
wonderful, indeed, if Mr. Beardsley, who is nothing if not modern, had
not attempted the artistic poster. His opportunity came when the Avenue
Theatre was taken by an enthusiastic and courageous young actress for
the production of plays by living English writers, which, whatever
their fate from the commercial point of view, were at least to possess
definite merits as pieces of literature. In order to advertise Dr.
Todhunter's "Comedy of Sighs," and Mr. G. Bernard Shaw's "Arms and the
Man," Mr. Beardsley excelled himself, and designed perhaps the most
remarkable poster ever seen, up to that time, in London.
Nothing so compelling, so irresistible, had ever been posted on the
hoardings of the metropolis before. Some gazed at it with awe, as if
it were the final achievement of modern art; others jeered at it as
a palpable piece of buffoonery: everybody, however, from the labourer
hurrying in the dim light of the morning to his work, to the prosperous
stockbroker on his way to the "House," was forced to stop and look at
it. Hence, it fulfilled its primary purpose to admiration; it was a
most excellent advertisement. The old theatrical poster represented,
in glaring colours, the hero in a supreme moment of exaltation, or the
heroine in the depths of despair. Mr. Beardsley did not condescend to
illustrate, but produced a design, irrelevant and tantalizing to the
average man, though doubtless full of significance to himself. In many
respects the Avenue bill must be considered the best poster which so far
has come from this artist's hands. The very graceful figure on a small
poster for "The Yellow Book" speaks for itself. It is more vivid,
more curious, than either of the two done for a London publisher. Most
collectors, however, will treasure even more highly
[Illustration: 0244]
[Illustration: 0245]
[Illustration: 0246]
Public-domain text, read in full here on John Shaqi.
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