Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
the charming design done by Mr. Beardsley to advertise the Pseudonym
series of short stories. In it we meet with the artist in his less
mordant mood. The sketch of the old bookshop in the background is quite
delightful, and the whole design is less grotesque than most of Mr.
Beardsley's productions. The arrangement in purple and white, which
he did for the same firm, is a very striking performance in his later
manner. Its importance as a poster is, however, seriously discounted
by the fact that the design has nothing whatsoever to do with the text,
which has been added in a manner almost inconceivably clumsy.
The success of Mr. Beardsley in the production of artistic posters has
encouraged a host of imitators, so that it is quite within the bounds
of possibility that he will found something in the nature of a school.
Already, on the other side of the Atlantic, more than one artist has
been inspired by him. The posters of Mr. Bradley, for example, with
which I shall deal later, are unquestionably adaptations, at once
skilful and intelligent, of Mr. Beardsley's decorative manner. Again, to
return to England, the pleasant arrangement in red and white, designed
by Mrs. Dearmer to advertise a recital recently given by her in London,
proves that she has been affected by the simplicity and directness which
are so conspicuous among the merits of Mr. Beardsley in his essays in
the art of the hoarding. Of his many parodists only one, I think, has
actually attempted the poster. The essay in question was made by Mr.
J. Hearn, under the signature of "Weirdsly Daubery," and the result
was very fantastic and amusing. The design was done for some amateur
theatricals at Oxford, and it was curious to
[Illustration: 0248]
[Illustration: 0250]
meet this atom of the so-called decadence flaunting itself, with strange
incongruity, in every nook and corner of "the sweet city of the dreaming
spires."
The case of Mr. Maurice Grieffenhagen is similar to that of Mr. Dudley
Hardy, insomuch as both have been well known for some time to the public
as painters and as the producers of very accomplished work in black and
white. At present Mr. Grieffenhagen, as a designer of posters, can only
be judged by a single production. It may be said at once that nothing
more distinguished, nothing which is less imitative or derivative, has
come from English hands than Mr. Grieffenhagen's advertisement for the
"Pall Mall Budget." Admirable alike in colour and in pattern, the poster
is entirely appropriate to its purpose of keeping before the eyes of the
public a publication which escaped frivolity on the one hand and dulness
on the other. All who watch the development of the artistic poster
in England with interest, cannot but hope that the "Pall Mall Budget"
poster will be the first of a series by the same artist equally
delightful and original.
Public-domain text, read in full here on John Shaqi.
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