Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all CountriesHiatt, Charles
History
Picture Posters: A Short History of the Illustrated Placard with Many Reproductions of the Most Artistic Examples in all Countries
Hiatt, Charles
Posters -- History
sombre poster to advertise Verdi's "Otello." At the same time, the
Italian posters are not of a very distinctive type, nor does Italian
taste concerning them appear to be very fastidious. The crude, enormous,
and vulgar advertisements for Buffalo Bill's exhibition created quite a
sensation in Rome when that redoubtable personage deigned to visit the
most august of European capitals. The modern Romans forgot their Michael
Angelo in the ecstasy induced by the latest enormity of the American
colour printer. It may be noted that some of the posters done for
the Italian railway companies are bright and gay as an Italian summer
itself. The pictorial poster would not seem to have taken a great hold
on Russia, nor, judging from a comparatively recent visit, has it made
much headway in Scandinavia. In Holland, the present artistic vitality
and enterprise of which are at once so astonishing and gratifying, one
meets with very few posters of conspicuous merit. In Belgium, on the
other hand, there are signs that the poster movement has affected not
a few artists of distinction. The placard by Evenepoel, designed to
advertise a publication in connexion with the Antwerp Exhibition, is
excellent in colour and pattern and most decidedly original, owing very
little to any foreign examples. Duyck's "Cortege des Fleurs (Ville de
Bruxelles)" is decorative and pleasing. This artist has also designed
another placard to advertise Spa (Ferme de Frahinfaz). To Delville we
owe a curious little placard, in the Symbolist manner, which advertised
"Pour l'art, Ier exposition a Bruxelles;" the advertisement for the second
exhibition was the work of Ottevaere. A fantastic and rather picturesque
poster was done to announce one of the annual exhibitions of "La Libre
Esthetique." It represents a strange-looking human being standing
among flowers, under a lurid sky, and holding in his hands a decorative
scroll, upon which the legend is inscribed. Amongst other interesting
Belgian placards are the "Velodrome Bruxellois" by G. Gaudy, the "Paul
Hankar" by A. Crespin, and a poster in monochrome in imitation of
a bas-relief bearing the legend "La plus noble force sociale est le
Droit." All of these are reproduced here. It may be noted in conclusion
that most of the Belgian posters show strong signs of French influence.
[Illustration: 0376]
[Illustration: 0378]
[Illustration: 0380]
CHAPTER XI.--THE PRICE OF THE PICTORIAL POSTER; AND CONCLUDING NOTE
Public-domain text, read in full here on John Shaqi.
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