No story of American promotion is more unique than that of the rise of the Astor family from obscurity to a position of power and usefulness, and this story has its early setting in the fur-trading camps of the Far Northwest, where Astoria arose beside the Pacific Sea. The tale is most typically American: Its hero, John Jacob Astor, was of foreign parentage; he came to America poor; he seized upon an opening which others had passed over; he had the support of a self-confidence that was not blind; he fought undauntedly all obstacles and scorned all rivalry; and at last he secured America's first princely fortune. Until the beginning of the nineteenth century the fur trade of the Northwest was in the hands of the powerful Northwest Company of Montreal, a race of merchant princes about whose exploits such a true and brilliant sheen of romance has been thrown. But the United States Government was not content that Canadian princes alone should get possession of the wealth of the Northern forests, and as early as 1796 it sent agents westward to meet the Indians and to erect trading-houses. The plan was a failure, as any plan must have been "where the dull patronage of Government is counted upon to outvie the keen activity of private enterprise." In almost every one of our preceding stories of America's captains of expansion, save that of the Lewis and Clark expedition only, a private enterprise has been our study, and each story has been woven around a personality. Even in the case of the exception noted, it was the personal interest and daring of Lewis and Clark that made their splendid tour a success, though it was promoted by the Government.