Playwrights on playmaking : $b and other studies of the stageMatthews, Brander
History
Playwrights on playmaking : $b and other studies of the stage
Matthews, Brander
Drama -- History and criticism; Theater
It is a lamentable fact, the full significance of which is grasped
only by a few, that New York, perhaps the most populous city in the
world, is entirely dependent on road-shows. It has now no theater
managed with an eye single to its appeal to the population of
Manhattan. It has to rely absolutely upon travelling combinations. It
is true, of course, that many of these combinations do not travel;
they begin and end their careers here in New York; but they were
all of them intended to travel, if they had first succeeded in New
York. The stars open their season where it is most convenient and
they come into New York when they can; but the immense majority of
new plays, American and British and translated from foreign tongues,
are produced in New York, altho some of them may have a trial week
in Washington or Atlantic City, a week of dress-rehearsals before a
relatively unimportant audience. If these new plays please Broadway,
they stay as long as they can and then they pack up and begin their
wanderings to other cities. Experience has shown that this is the
only profitable way to conduct the theatrical business; and economic
conditions are as inexorable in the theatrical as in any other
business.
The geographic conditions reinforce the economic; and in the United
States the geographic conditions differ widely from those in any
other country, more especially from those in Great Britain. As London
is an easily accessible capital of a small country, the heaviest
receipts are to be expected from the performances there; the London
companies are engaged for the run of the piece; and they do not go
on the road, the provinces being visited only by inferior touring
companies. As New York is a far longer distance from most of the
other large cities of the United States and as there are many of
these large cities, as well as many smaller towns, equally eager to
welcome any play which has won metropolitan approval, the heaviest
receipts are often not in New York itself but in the multitude of
these other cities and towns. Therefore New York is, in the eyes
of the producing managers, often only a starting point; and their
ultimate goal lies in the vast territory which stretches from the
Atlantic to the Pacific. The outside market, so to speak, is so wide
and the demand so insatiable, that the producing managers are hard
put to supply it. And when they happen to hit on an attractive piece
their profits may be enormous.
Public-domain text, read in full here on John Shaqi.
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