Postal service -- United States -- Second-class matter
Next, note the _crossed_ argument in the paragraph just referred to. The
commission seems to accept the argument made by the publishers--that it
cost less to handle a pound of mail made up of but one to four pieces
than it costs to handle a pound made up of from ten to fifty pieces. That
is a fact which admits of no controversy, is it not?
Then why did this commission advise the adoption of a flat rate of
increase of two cents a pound (one-half cent for each four ounces), as
the mail rate on periodicals weighing more than four ounces.
If the argument of the paragraph just cited is sound--and it certainly
is sound--a just graduation of the mail charge for the carriage and
piece handling of the heavier periodicals should scale downwards and not
continue a flat rate, especially not continue at a flat rate on increase
in weight that is greatly excessive, as two cents a pound certainly is.
I shall speak further of periodical weights later in connection with
railway mail pay and car rentals. The report of this 1906-7 commission
in various other paragraphs manifests a clear intent to restrict and,
if possible, to curtail the expansion of second-class mail matter, not
only by curbing the enlargement of periodicals in size by increasing
the second-class rate and by penalizing added weight, but by putting
restrictions upon the periodical publisher which must necessarily make it
more difficult for him to increase his circulation. These restrictions,
so far as yet expressed, apply to the publisher’s sample copy privileges
and to the amount of advertising a periodical may carry.
On page 48 of its report the commission, speaking of methods to curb a
periodical’s growth in both circulation and weight, advises that the
following be covered into the law in lieu of certain phrasings now in the
statutes and which, the commission asserts, have proved quite inadequate
in restraining periodicals from expanding their circulation beyond a
point which they are pleased to call “normal.” They advise that the law
“enforce the requirement that the periodical may be issued and circulated
_only in response to a public demand_.”
In the draft of a bill which this 1906-7 commission recommends become a
law, the following are the means by which circulation “only in response
to a public demand” will be attained:
(_a_) By reducing to a _minimum the sample copy, which is one
of the main agencies of inflation_. The legitimate periodical
employing this means only to a slight extent will not be at all
affected.
(_b_) By abolishing all premiums, whether of printed matter or
merchandise.
(_c_) By either prohibiting all combination offers, as, for
example, a set of books with a magazine, or requiring that in all
cases a price shall be set upon both elements of the combination
and that the full advertised price of the periodical be paid.
Public-domain text, read in full here on John Shaqi.
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