Postal service -- United States -- Second-class matter
The question is answered eloquently and finally by the
subscription records of the magazines that were forced to
increase their rates on Canadian subscriptions when Canada
enforced a 4-cent rate on American periodicals. As the
discriminatory rate was later withdrawn in certain cases, we
have a complete cycle of record and proof. First, the Canadian
subscription list before the increase; second, the Canadian
subscription list after the increased postal rate and increased
subscription price to the Canadian public; third, the Canadian
subscription list after the postal rate and the subscription
price to the public had been restored to the original status.
HERE IS THE RECORD OF THE REVIEW OF REVIEWS.
In June, 1907, the Review of Reviews began to pay 4 cents a pound
postage on Canadian subscriptions, instead of 1 cent, and was
forced to raise its Canadian subscription price from $3 to $3.50
a year.
Its Canadian yearly subscribers in July, 1907, numbered 2,973.
At once the subscription list began to fall off, and continued to
do so steadily until in January, 1910, it had come down to 904
names.
Early in 1910 the Review of Reviews was readmitted into the
Canadian postoffice at 1 cent a pound, its subscription was
reduced to the old figure of $3, and the Canadian list quickly
“came back,” having reached already in February, 1911, the figure
of 2,690 annual subscribers.
Below follows the detailed record, eloquent of what would happen
if the prices of popular American magazines were increased 50
per cent to the public. In this Canadian incident the price of
the Review of Reviews was increased only 16⅔ per cent and the
circulation fell off 69 per cent.
REVIEW OF REVIEWS--CANADIAN SUBSCRIBERS.
Public-domain text, read in full here on John Shaqi.
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