Postal service -- United States -- Second-class matter
If a magazine has 100,000 circulation and a fair corresponding
rate for advertising and if the circulation is then increased to
200,000, the publisher has the same right and the same necessity
to charge more for the doubled circulation that a grocer has
to charge more for two pounds of tea than for one pound. But
what possible relation has this to the fact that postage rates
have remained stationary? _The postoffice gives no more service
than it did before magazine circulations and advertising
increased_--in fact it gives less, as it now requires the big
magazines to separate and tag for distribution, and, in many
cases, deliver to the trains, _a vast quantity of magazine mail,
formerly handled entirely by the postoffice_.
I wonder if Mr. Hitchcock ever read “Job Jobson, Nos. 1, 2 and 3.” If
he has not there is something due him which he ought to take immediate
steps to collect. “Job Jobson” in three little pamphlets tells _more_
than either Mr. Hitchcock or myself will ever be able to learn about
second-class mail carriage and handling--unless, of course, we read those
three booklets of Job Jobson.
Why are Job Jobson’s three booklets so important? A very pertinent
question, indeed, at this stage of our consideration. Job Jobson’s three
booklets are toweringly important inasmuch as they were written by Wilmer
Atkinson, publisher of the Farm Journal of Philadelphia, one of the most
successful as well as the most _useful_ farm periodicals the world has
ever produced.
More than that, Mr. Atkinson has so long and so thoroughly studied this
second-class mail rate question that both Mr. Hitchcock and myself would
have to take our places in the kindergarten class where he is tutor.
I haven’t those three “Job Jobson’s” by me. I have thumbed two of them
out of existence, but from the one I have I desire to quote a couple of
paragraphs which I hope it will do Mr. Hitchcock as much good to read as
it does me to re-read. Here they are in all their vigor:
Publishers, one and all, should take their stand upon the
immutable principle that newspaper circulation is not a crime,
and it is not a fault, that neither a law on the statute books,
much less arbitrary power outside the law, should ever be invoked
to curtail the liberty and independence of the press, which are
a sacred inheritance from the fathers; or to cripple newspaper
enterprises or bankrupt those engaged in this noble calling.
That to send their papers into the very confines of the republic,
into every home, however rich, however humble, to brighten and
to bless, is a great and beneficent work, worthy of all praise
and all honor--worthy of the nurturing care, rather than the
antagonism of government.
Public-domain text, read in full here on John Shaqi.
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