In view of the vanishing postal deficit it is believed that if the magazines could be required to pay what it costs the government to carry their advertising pages, _the department’s revenues would eventually grow large enough to warrant 1-cent postage on first class mail_. Experiments made by the department show that the relative weights of the advertising matter and the _legitimate reading matter in magazines_ can be readily determined, making it quite feasible to put into successful operation the plan outlined. Under that plan each magazine publisher will be required to certify to the local postmaster, in accordance with regulations _to be prescribed by the department_, the facts necessary to determine the proper postage charges. The method of procedure will be worked out in such manner as to insure the dispatching of the mails as expeditiously as at present. (Pages 7 and 8, 1910 Report.) That sort of a literary hand-out may be all right for certain of our citizens transplanted from south European environment, likewise from malnutrition and inanition, by the ship load to this country, where most of them expected to find $1.50 or $2.00 per day growing on vines or low bushes--and found it, in most cases, too. But to the home-grown American citizen, “His Majesty,” such departmental literature is a noise something like a “chuck” steak makes when his hunger suggests a “porter house” and he is without the price. That is “His Majesty” who _earns_ what he acquires and _pays_ for what he gets and who does not take on an over-load of the sort of official talk Mr. Hitchcock ships him in packages similar to the above. Our home-grown American citizens like to have their officials say something that _means_ something. They do not want any literary ham-and’s served to them at four prices, they knowing where to obtain them at first cost. I intended to make further comment on the foregoing--or gone--quotation from our Postmaster General. I shall, however, deny myself that pleasure, confidently believing that my italicization of certain of its phrasings and statements is sufficient comment for the reader who is following me in this effort to peel the varnish and frescoe from a _planned_ bad cause.